Scope: Building advocacy among the key on & off trade customers and wait-staff Increase awareness about Heinekens specialties (unique brewing process, ingredients etc) Train bar-staff on Heineken product credentials Conceptualizing and executing the brand’s experience in MONT & MOFT Conceptualize customized visibility (immersive/experiential and best-in-class/premium execution (incl menu, DJ console, curated zones etc) Collaborate with the MONT outlet managers to curate the brand event/experiences calendar and execute the same Ideal candidate profile : Someone who has worked in premium/luxury brands commercial role or someone from a marketing/event agency Should be able to understand the brand positioning/strategy and bring that to life across the identified touch-points in a premium way Flair for engaging with MONT channel stakeholders & trend-setters. Should be aware of the latest cultural trends Should be comfortable with ambiguity and steer the work since this is a relatively new area of work for the organization Innate passion for lifestyle category and a job of this nature

Role & responsibilities Proven expertise in Financial Planning & Analysis (FP&A), Commercial Control / Business Control functions Drive financial insights and business partner with the Commerce Team (Sales and Marketing), Ensuring sound decision-making with high impact on business performance. Manage budgeting, forecasting, and reporting, create business cases and analyse ROIs, collaborate closely with key stakeholders, and drive margin optimisation. Additionally, oversee process improvements, upskill teams on financial data, and handle month-end close activities and financial evaluations.

Job Summary: Business Development Manager will be responsible for identifying new business opportunities, building strategic partnerships, and driving growth initiatives to expand the companys market presence in the packaged drinking water sector. This role will also involve building and maintaining franchisee relationships, developing strategic sales plans with the franchisees to drive revenue growth. Key Responsibilities: 1. Sales Strategy Development: Formulate and implement effective sales strategies to achieve revenue growth, volume growth and expand market share and geographical coverage. Conduct market research to identify new business opportunities and stay updated with industry trends. 2. Partnership/Franchisee Development: Identify and establish partnerships with franchisees, distributors and other key customers and stakeholders. 3. Sales Forecasting and Performance Monitoring: Prepare accurate sales forecasts and reports to inform business planning. Track and analyze sales performance metrics to identify areas for improvement. 4. Collaboration: Work closely with marketing, product development, and other departments to align sales strategies with overall business objectives. 5. Compliance: Ensure all sales activities comply with relevant laws and regulations. Qualifications: Education: Bachelor’s degree in business administration, Marketing, or a related field. MBA preferred. Experience: Minimum of 8-10 years of experience in sales, with at least 5 years in a leadership role within the FMCG or packaged drinking water industry. Skills: Excellent communication and interpersonal abilities. Proven track record of achieving sales targets. Strategic thinking and problem-solving skills. Proficiency in CRM software and MS Office Suite. Ability to analyze data and make informed decisions. Personal Attributes: Results-driven and goal-oriented. High level of integrity and professionalism. Adaptable and able to thrive in a fast-paced environment. Strong negotiation and persuasion skills.

Government Engagements - Stay abreast of local, state, and national regulations concerning alcohol, especially on pricing revision including duty structure changes and policy matters like RTM, brand registrations, new brand launches, BTL disbursements, and payment terms - Develop a thorough understanding of the State government's pricing policy, duty structure changes and policy matters like RTM, brand registrations, new brand launches, BTL disbursements, and payment terms - . This knowledge will enable the presentation of the company's objectives and recommendations to government officials effectively along with the Director Corporate affairs, Director Sales, and Regional Business Heads - Collaborate with the Sales, Corporate Affairs and Finance team to comprehend government price revision policies and establish a comprehensive Internal framework of Standard Operating Procedures (SOPs) related to pricing submissions to relevant stakeholders. - Work closely with internal stakeholders to finalize pricing matters and execute necessary processes and procedures as mandated by State Excise, ensuring compliance with all pertinent laws and regulations. - Understand the government's payment policies, particularly those of the Beverage Corporations, to monitor overdue payments and work closely with government stakeholders to streamline payment processes. - Take responsibility for following up on pending payments with various government departments. - Build and maintain relationships with government departments and agencies, like State Excise officials, Beverage Corporation officials, Pricing Committee, and other relevant industry regulators. - Play a proactive role in driving registrations and approvals, such as brand and label registration, pricing approvals, and related permissions in collaboration with the commercial team. - Respond to statutory notices regarding pricing, duty structure changes, policy matters like RTM, brand registrations, new brand launches, BTL disbursements, and payments in consultation with the Corporate Affairs and Legal teams. Industry Intelligence - Keep a close ear to ground with reference to competition and their strategies for the market Documentation and Reporting - Maintain records of stakeholder interactions, and important documents pertaining to all regulations involved. - Prepare regular reports summarizing liaison activities and outcomes for the management. Job Challenges Evolving Regulations: Alcobev Policy for the brewing industry is very dynamic and is prone to sudden changes . Keeping oneself abreast of these changes is critical. Complex Permitting Process: Acquiring and renewing permits and licenses for distribution, and sales can be a complex and bureaucratic process. Navigating through the paperwork, documentation, and processes can be challenging. Operational Alignment: Ensuring seamless internal alignments with multiple internal stakeholders

Business Development Manager will be responsible for identifying new business opportunities, building strategic partnerships, and driving growth initiatives to expand the companys market presence in the packaged drinking water sector. This role will also involve building and maintaining franchisee relationships, developing strategic sales plans with the franchisees to drive revenue growth.

Executing some processes within the Source to Pay Process Supporting Projects destined to implement new Ways of Working across UB Units Clearly Communicating new ways of working with the different Stakeholders Training / Explaining new Ways of Working Bringing efficiency in the treatment of Requests from Units (Reduced leadtime from requests to orders) Rationalising the spend from Units through vendors/spend consolidation, benchmarking across Units Improving the execution of S2P processes by leading improvement projects for units to solve current issues (Prices error, ) Implementing sustainable solutions to shorten further leadtime of requests processing Role & responsibilities