Brand & Category Manager

Experience:

Role Overview

Brand & Category Manager

Key Responsibilities

• Define and execute the brand and category strategy to achieve business goals.
• Conduct market research, consumer insights, and competitor analysis to identify trends and opportunities.
• Work closely with product development to design and launch new SKUs aligned with market needs.
• Plan and execute 360° marketing campaigns across digital, social, and offline channels.
• Own the P&L of the assigned category, driving both topline growth and margin improvements.
• Collaborate with e-commerce and marketplace teams (Amazon, Flipkart, Nykaa, Quick Commerce platforms) to optimize presence and sales.
• Develop pricing, promotions, and GTM strategies for the category.
• Track performance metrics (sales, market share, consumer engagement) and course-correct as needed.
• Manage agencies, vendors, and creative partners for campaigns and category deliverables.

Requirements

• MBA with

  3+ years of post-MBA experience

  in brand/category management.
• Prior experience in

  beauty, personal care, or consumer brands

  (digital-first experience preferred).
• Strong analytical skills with the ability to interpret data and translate into actionable insights.
• Excellent communication, project management, and stakeholder management skills.
• Passion for the beauty and personal care industry with a consumer-first mindset.