Branch Relationship Manager-Rural

Job Requirements

Branch Relationship Manager – Rural

Rural Banking

Primary Responsibilities

• Drive penetration of liabilities business in rural markets through lead generation, account acquisition, and relationship deepening.
• Maintain the Average Monthly Balance (AMB) of customer relationships mapped to the role.
• Deepen engagement with existing customers of the branch.
• Ensure completion of account opening formalities with strict adherence to KYC norms, including mandatory field verification.
• Promote multiple product adoption during account opening (e.g., mobile banking, net banking, recurring deposit/fixed deposit activation).
• Monitor account usage and maintain account health consistently.
• Deliver superior customer service to increase wallet share and customer satisfaction.
• Resolve customer queries and issues promptly and effectively.
  

• Recommend process improvements to enhance service efficiency and quality across the branch network.
• Support the implementation of livelihood advancement and community development initiatives.
  

• Graduate in any discipline.
  

Experience

• Minimum of1years of relevant experiencein branch banking.
  

• Strong customer relationship management skills.
• Good understanding of banking products and services.
• Excellent communication and interpersonal skills.
• Ability to assess customer needs and offer suitable solutions.
• High attention to detail and compliance orientation.
• Proactive approach to customer engagement and problem-solving.
• Willingness to work in rural markets and conduct field verifications.