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Job Title: Sales Manager – HoReCa (QSRs & College Canteens) Company: Poptail – The Next-Gen Beverage Startup Location: Delhi NCR Experience: 5–8 years in Beverage Sales (HoReCa focus) Type: Full-Time About Us Poptail is redefining beverages for Gen Z. We craft bold, refreshing drinks that are as fun as they are flavorful—designed for the cool kids in college canteens, buzzing QSRs, and on-the-go chill spots. We’re not just a drink—we’re a vibe. We're looking for a Sales Manager who gets this vibe, and has the grit and network to help us place Poptail on every menu that matters. Role Overview As our Sales Manager – HoReCa, you’ll be responsible for driving sales and building lasting relationships in the HoReCa segment, with a sharp focus on college canteens, QSRs, and small-format cafés. You’ll identify new business opportunities, negotiate deals, and own the end-to-end sales funnel—from prospecting to closing and retention. Key Responsibilities Identify, approach, and onboard new HoReCa clients, especially in college campuses, food courts, and fast-casual chains Manage relationships with QSRs, college canteen operators, and beverage procurement teams Drive visibility and placement of Poptail in high-footfall outlets Work with distributors and wholesalers to ensure supply and fulfillment Negotiate trade terms, pricing, and POS activations Monitor performance and sales data, and report on growth opportunities Be the eyes and ears on the ground—bring insights from customers back to product and marketing teams Requirements 3+ years of experience in beverage sales or FMCG, with a focus on the HoReCa channel Proven relationships with QSRs, café chains, or college canteens (or similar) Hustler mindset—hands-on, field-oriented, and customer-first Strong negotiation and communication skills Deep understanding of sales metrics and a track record of meeting or exceeding targets Passion for youth culture, Gen Z trends, and all things beverage Nice to Have Experience working with a startup or launching a new product category Existing network in [target cities or zones] Exposure to BTL marketing and on-ground activations Perks Be part of a bold, high-growth startup disrupting the beverage space Work with a young, creative team that’s building something fun and fresh Attractive variable incentives linked to sales performance To Apply: WhatsApp us at +91 8744041237 with your CV and a quick note on why you think Poptail fits your vibe or fill this form https://forms.gle/g4ETLC4v7nX5RziE8 Show more Show less
