Backlink & Off-Page SEO Specialist

Company Description

Sigma University, established in 2002, is a private university located in Vadodara, Gujarat. Spread over 26.7 square feet, our campus welcomes students from 17 nationalities and has a strong alumni network of 50,000 students. Ranked 20th in the West Zone by the Times Engineering Institute Ranking Survey, we are dedicated to excellence, innovation, and societal progress through academic rigor and strategic industry collaborations. Our partnerships with leading industries such as Infosys Springboard, IBM, and Olive Technology provide our students with valuable hands-on learning opportunities, industry exposure, and professional development.

Role Overview:

The Backlink & Off-Page SEO Specialist focuses on building backlinks and enhancing the website's off-page SEO strategy. While their primary role revolves around backlink creation, they also need knowledge of technical SEO and the ability to support content creation.

Key Responsibilities:

• Link Building: Develop and implement backlink strategies, including outreach, guest posting, and partnerships.
• Backlink Strategy: Develop a strategy for both free and paid backlinks, aiming to acquire free backlinks and monitor paid backlinks each month.
• Monitor Backlink Profiles: Use SEMrush and Moz to monitor backlinks, analyzing their quality and relevance.
• Competitor Backlink Analysis: Use SEMrush to analyze competitor backlink strategies and identify opportunities.
• Directory Submissions & Outreach: Handle link-building activities, including directory submissions, guest posting, and blog commenting.
• SEO Performance Dashboard: Use tools to generate a comprehensive SEO performance dashboard and track backlink progress.
• Link Audits & Pruning: Regularly prune low-quality or spammy backlinks and assess backlink profiles.
• Traffic Analysis: Monitor traffic trends using Google Analytics 4 and Google Search Console.
• Collaboration: Work with the Blog Post SEO Specialist to ensure content is optimized for link-building opportunities.
• Off-Page SEO Tactics: Execute strategies such as directory submissions, social bookmarking, and press releases.
• Technical Support: Work with the Technical SEO Specialist to identify off-page issues affecting site performance.
• Tools Used: SEMrush, Google Search Console, Google Analytics 4, Moz, Perplexity, Claude AI.

Skills Required:

• Expertise in backlink-building and off-page SEO.
• Solid understanding of technical SEO.
• Experience with SEMrush, Moz, Google Analytics 4, and AI tools for content optimization.

Qualifications

• Phone Etiquette and Communication skills
• Administrative Assistance, Clerical Skills, and Office Equipment handling
• Excellent written and verbal communication skills
• Strong analytical and problem-solving skills
• Proficiency in SEO tools such as Ahrefs, SEMrush, Moz, etc.
• Experience in digital marketing and SEO practices
• Ability to work independently and as part of a team
• Bachelor’s degree in Marketing, Communications, or related field preferred