B2B SaaS Community & Growth Marketing Manager

About Us

Product-Led Growth (PLG)

About the Role

Community & Growth Marketing Manager

brand, social, growth, and community marketing

Key Responsibilities

Growth & Conversion

• Develop and own a

  community-led growth strategy

  aligned with product-led acquisition goals
• Drive

  top-of-funnel lead generation

  through content, community, and social channels
• Optimize

  trial paid conversion

  by nurturing user engagement within community and content funnels
• Work closely with product and customer success to

  surface use cases, testimonials, and stories

Community Building

• Build and moderate our online communities (e.g., Slack, LinkedIn groups, Discord, or other platforms)
• Engage regularly with users, potential customers, and influencers in relevant digital spaces
• Create and lead

  community events

  , AMAs, webinars, and customer spotlight sessions
• Conduct webinars to engage communities on various social media platforms.

Brand Evangelism & Social Media

• Be a

  brand evangelist

  on platforms like LinkedIn, Twitter/X, Reddit, etc.
• Plan and execute a content calendar focused on thought leadership, product education, and social proof
• Partner with internal stakeholders (e.g., product, customer success) to

  highlight wins, use cases, and testimonials

Data & Experimentation

• Track and report on KPIs like MQLs, community engagement, trial signups, and conversion rates
• A/B test messaging, landing pages, and onboarding campaigns from a marketing lens
• Use tools like HubSpot, Segment, or Mixpanel to measure the effectiveness of campaigns

Requirements

• 3–6 years of experience in

  B2B SaaS marketing

  , ideally in a PLG environment
• Proven track record of

  building and growing online communities

• Deep understanding of

  social media, user psychology

  , and

  community engagement best practices

• Hands-on experience with marketing tools (HubSpot, Notion, Canva, Figma, Webflow, etc.)
• Strong communication skills with a

  confident, authentic, and user-first tone

• Bonus: You’ve been a visible brand champion or creator on LinkedIn/Twitter
• Bonus: Experience supporting free-to-paid user journeys with content/community

Compensation & Perks

• Competitive salary: Generous and lucrative compensaton package for the right candidate
• Remote-first culture with flexible working hours
• Opportunity to build and lead a high-impact marketing function
• Fast-growing, product-focused team with a maker mindset
• Annual learning and growth stipend