B2B Marketing Programs/Event Manager

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About the Role

B2B Marketing Program Manager

You will work closely with internal teams, external agencies, and US-based stakeholders to deliver measurable results that drive business growth. Exposure to the Microsoft ecosystem (solutions, products, partner motions) is a plus.

Key Responsibilities

• Lead end-to-end planning and execution of integrated B2B marketing programs, including digital campaigns, webinars, and field/partner events/Partner calls.
• Define program scope, objectives, KPIs, timelines, and resource plans for multiple concurrent initiatives.
• Manage multiple concurrent programs - for different clients/offerings - ensuring each is on track, within scope, and delivering expected outcomes.
• Oversee marketing operations-workflows, approvals, tracking systems, risk management, and optimization.
• Drive data-led decisions: monitor performance (pipeline, leads, conversions, ROI) and identify actionable insights for continuous improvement.
• Manage clients and vendor partners for flawless campaign and event execution.
• Work in alignment with US time zones, attending client calls and managing day-to-day coordination.
• Serve as the operations & delivery champion in the B2B marketing practice at HSV.digital - drive best-practice sharing across programs, help build the template, tools and playbooks.

Required Skills & Experience

• 5-7+ years of experience in B2B marketing program management and marketing operations, ideally for US/Canada markets.
• Strong expertise in marketing campaign execution and event marketing with proven impact on lead generation and pipeline growth.
• Experience with marketing technology/operations tools (e.g., marketing automation, dashboards, program management).
• Strong written and verbal communication skills with experience in a B2B role and tech industry exposure
• Strong analytical mindset, able to translate data into strategic insights and optimization plans.
• Experience in Technology/SaaS or enterprise marketing environments preferred.
• Knowledge of Microsoft products or partner ecosystem is an advantage.
• Advanced degree (Master’s or MBA) in Marketing, Business, or a related field preferred.

How to Apply

results-driven B2B marketing programs professional