Job
Description
Role: Marketing Designation: Marketing Manager Gender: Male/ Female Years of experience required: Minimum 8-10 years of work experience as an individual contributor in Marketing Communication Role Summary: • Develop, execute and drive the marketing and communication strategies for the Company. • Report the effectiveness of these strategies to the management. Detailed Responsibilities: • Developing and Executing Communication Strategies: o Formulate and implement marketing communication plans aligned with business objectives. o Collaborate with cross-functional teams to ensure consistent messaging across all channels. • Coordinating with External Agencies: o Collaborate closely with external marketing and advertising agencies to execute campaigns effectively. o Provide clear briefs and guidelines to agencies, ensuring deliverables meet brand standards. o Monitor agency performance and provide feedback for continuous improvement. • Overseeing Strategy Implementation: o Ensure the successful execution of marketing strategies by coordinating with internal teams. o Monitor and evaluate the effectiveness of campaigns, making adjustments as needed. • Database Marketing: o Develop and implement database marketing strategies to effectively reach and engage target audiences. o Utilize customer data to personalize communication and enhance marketing effectiveness. • Online & Offline Marketing: o Lead digital marketing efforts, including social media campaigns, email marketing, and online content creation. o Collaborate with digital agencies to optimize online presence and analyze performance metrics. o Plan and execute offline marketing initiatives, including events and traditional advertising. • Brand Management: o Uphold and enhance the organization's brand identity. o Ensure consistent brand messaging across all communication channels. o Coordinate with creative agencies for brand development and adherence. • Internal Communication: Develop and implement internal communication strategies to engage and inform employees. o Collaborate with internal stakeholders to ensure a unified organizational message. • Market Research: o Stay informed about industry trends, competitors, and market dynamics. o Conduct market research to identify opportunities and challenges. Qualification (Minimum): Bachelors degree in Marketing, Communications, Journalism or related field Additional Qualification: • PGDM / MBA in Marketing ( A Grade Institutions ) • Excellent communications skills both written and verbal • Experience with various advertising campaigns in B2B Institutes Preferred (A Grade): IIM (Ahmedabad, Hyderabad, Bangalore, etc), SPJIMR, Symbiosis, NMIMS, Xaviers, JBIMS, etc. Skills: • Expert in Microsoft Office (PowerPoint, Excel and Word) • Proficiency in written/spoken English • Creative thinker with a strategic mindset.Good content developer • Experience with Adobe InDesign, Adobe Photoshop, Adobe Acrobat, Canva • Experience of creating Infographics, Image videos Competencies Required: • Strong written and verbal communication skills. • Experience in coordinating activities with external agencies. • Ability to manage multiple projects simultaneously and meet deadlines. • We are a values-driven organization with a perfect work-life balance and one of the industry's lowest attrition. • We work in a dynamic business organization where we adapt ourselves to the needs of the business. • We promote and encourage accountability and entrepreneurial spirit.
