B2B Marketing Lead (Enterprise & Education)

Role Overview: As a Marketing Strategist for B2B Enterprise, Education, and SMB sectors, your primary responsibility will be to design and implement comprehensive marketing strategies. You will be tasked with developing go-to-market strategies specifically tailored for Enterprise, Education, and SMB clients. Your role will involve driving lead generation through various channels such as webinars, content creation, and social media marketing. Key Responsibilities: - Design and implement comprehensive marketing strategies for B2B Enterprise, Education, and SMB sectors. - Develop go-to-market strategies tailored for Enterprise, Education, and SMB clients. - Drive lead generation through various channels including webinars, content creation, and social media marketing. - Collaborate with the Sales team to ensure alignment and drive the conversion of Marketing Qualified Leads (MQL). - Manage both digital and offline B2B events calendar, working closely with Sales to maximize event impact. - Oversee relationships with B2B agencies and vendors, ensuring effective campaign and resource management. - Own the campaign calendar, ensuring timely execution and delivery of marketing initiatives. Qualifications Required: - Experience in ITES, IT Hardware, Edu Tech, SaaS, and Industrial Equipment sectors. - Expertise in developing targeted marketing strategies for the mentioned industries. (Note: No additional details of the company were provided in the job description.),