B2B Marketing Lead (Enterprise & Education)

As a Marketing Strategist for B2B Enterprise, Education, and SMB sectors, your primary responsibility will be to design and implement comprehensive marketing strategies. You will be tasked with developing go-to-market strategies specifically tailored for Enterprise, Education, and SMB clients. Your role will involve driving lead generation through various channels such as webinars, content creation, and social media marketing. Collaboration with the Sales team is crucial in this role to ensure alignment and drive the conversion of Marketing Qualified Leads (MQL). You will be responsible for managing both digital and offline B2B events calendar, working closely with Sales to maximize the impact of these events. Additionally, you will be required to oversee relationships with B2B agencies and vendors, ensuring effective management of campaigns and resources. Ownership of the campaign calendar will be a key aspect of your role, ensuring timely execution and delivery of marketing initiatives. This position is ideal for individuals with experience in the ITES, IT Hardware, Edu Tech, SaaS, and Industrial Equipment sectors. Your expertise in developing targeted marketing strategies for these industries will be instrumental in driving the company's growth and success.,