B2B Inquiry & Lead Generation Executive

This role focuses on handling and generating B2B inquiries from platforms like IndiaMART and TradeIndia for all product categories manufactured by HCP Wellness . The executive will manage private label cosmetics inquiries, third party cosmetic manufacturing leads, and coordinate with the internal NPD Team, Formulation Development Team, and Sales Team to convert leads into business.

HCP Wellness is India s leading manufacturer of cosmetics, skincare, haircare, personal care, oral care, hygiene products, herbal natural formulations, offering OEM / ODM / private label / contract manufacturing services for startups, D2C brands, retail companies, distributors, and exporters.

Key Responsibilities

Handle all daily IndiaMART inquiries, TradeIndia inquiries, private label skincare inquiries, and third party cosmetics manufacturing leads.
Respond to cosmetics buyers, skincare product buyers, haircare brand inquiries, D2C startup brands, beauty brand owners, and international cosmetic clients. Qualification of hot leads, warm leads, cold leads, and business opportunities across beauty personal care categories.

Generate new inquiries by targeting:

Collect complete requirement details such as:

Handover the full requirements to:

Follow-up on sample preparation, sample dispatch, feedback, sample approval, and order confirmation.
Maintain CRM or Excel records of all inquiries, follow-ups, quotations, and lead status.

Provide management with daily updates on:

Required Skills

Strong experience with IndiaMART and TradeIndia B2B lead handling
Excellent communication follow-up Good understanding of cosmetics skincare manufacturing process Ability to understand formulations, ingredients, and NPD workflow Knowledge of trending categories like serums, face wash, hair serums, scrubs, masks, bathing bars, sunscreens, herbal formulations