B2B Growth & Outbound Marketing Specialist

Only applicants who complete this form will be considered:

Role Overview

B2B Growth & Outbound Marketing Specialist

multiple clients and campaigns simultaneously

outreach effectiveness

Key Responsibilities

• Outbound Campaign Design & Execution

• Develop and manage multi-channel outbound campaigns (email, LinkedIn, other channels as appropriate).
• Leverage tools such as Apollo, Clay, Instantly, Smartlead, Zapier/Make, and AI-powered personalization to maximize conversion.
• Continuously test messaging, targeting, and cadences to optimize performance.

• AI-Driven Personalization & Automation

• Use AI tools to craft tailored outreach messages at scale.
• Build repeatable systems for automating research, list enrichment, and content customization.

• Data & Performance Management

• Manage prospect databases and campaigns across multiple clients, ensuring clean, enriched, and segmented lists.
• Track campaign performance, report on KPIs (open, reply, meeting booked, SQL conversion rates).
• Run experiments to continually improve conversion rates.

• Multi-Client & Campaign Management

• Prioritize and balance multiple client campaigns without compromising on quality or performance.
• Build and maintain campaign playbooks so outreach systems can scale across different industries and ICPs.
• Communicate effectively with internal stakeholders and client-facing teams to ensure alignment and transparency.

• Supporting B2B Marketing (Secondary Scope)

• Collaborate on lead magnets, landing pages, and content initiatives to support inbound lead flow.
• Align outbound efforts with broader brand positioning and demand generation campaigns.

Skills & Experience

• Proven success designing and running

  outbound B2B lead generation campaigns

  with measurable results.
• Strong hands-on experience with tools like Apollo, Clay, Instantly, Smartlead (or similar).
• Knowledge of

  AI-driven personalization

  (e.g. ChatGPT, Claude, or specialized AI tools for outreach).
• Experience managing

  multiple client campaigns simultaneously

  in a structured and organized way.
• Data-driven mindset: comfortable analyzing performance metrics and running structured experiments.
• Bonus: experience creating B2B lead magnets, landing pages, and inbound content.
• Strong written communication skills with a knack for

  clear, compelling outreach copy

  .

What Success Looks Like

• Multiple outbound systems running effectively across different ICPs and clients.
• High campaign conversion rates (opens > replies > booked calls).
• Consistent pipeline of qualified meetings generated directly from your outreach.
• Playbooks and processes documented so campaigns can be repeated and scaled.

Reminder: Only applicants who complete this form will be considered: