B2B Content Writer - Blogs & Articles

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Role Overview

We're seeking a talented B2B Content Writer to craft compelling blogs, articles, and op-eds that establish thought leadership and drive engagement with our target audience. You'll translate complex business concepts into accessible, engaging content that resonates with decision-makers and industry professionals.

Key Responsibilities

• Write high-quality B2B blogs (800-1500 words) on industry trends, best practices, and thought leadership topics
• Develop engaging articles and op-eds for external publications and media outlets
• Conduct research to understand industry trends, competitor content, and audience needs
• Collaborate with subject matter experts to extract insights and technical knowledge
• Optimize content for SEO while maintaining editorial quality and brand voice
• Adapt writing style and tone to suit different platforms and audience segments
• Meet deadlines
• Incorporate feedback from stakeholders and refine content through revision cycles
• Stay current with industry developments and emerging content trends

Required Qualifications

• 0-3 years of experience writing B2B content, preferably in Consulting Industry
• Proven portfolio demonstrating published blogs, articles, and thought leadership content
• Exceptional writing, editing, and proofreading skills
• Strong research abilities and capacity to quickly grasp complex topics
• Understanding of B2B buyer journeys and content marketing principles
• Knowledge of SEO best practices and content optimization
• Ability to work independently and manage time effectively
• Bachelor's degree in English, Journalism, Communications, Marketing, or related field

Preferred Qualifications

• Experience writing for C-suite and senior executive audiences
• Familiarity with content management systems (WordPress, HubSpot, etc.)
• Understanding of consulting landscape
• Experience with LinkedIn publishing and social media content
• Background in journalism or professional media writing

Skills & Competencies

• Strategic thinking and ability to align content with business objectives
• Collaborative mindset and excellent communication skills
• Attention to detail and commitment to quality
• Adaptability to different voices, styles, and formats
• Curiosity and continuous learning orientation

khyati.gautam@inductusgroup.com