B2B Content Writer - Blogs & Articles

0 - 3 years

0 Lacs

Posted:2 weeks ago| Platform: Linkedin logo

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Full Time

Job Description

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Role Overview

We're seeking a talented B2B Content Writer to craft compelling blogs, articles, and op-eds that establish thought leadership and drive engagement with our target audience. You'll translate complex business concepts into accessible, engaging content that resonates with decision-makers and industry professionals.


Key Responsibilities

  • Write high-quality B2B blogs (800-1500 words) on industry trends, best practices, and thought leadership topics
  • Develop engaging articles and op-eds for external publications and media outlets
  • Conduct research to understand industry trends, competitor content, and audience needs
  • Collaborate with subject matter experts to extract insights and technical knowledge
  • Optimize content for SEO while maintaining editorial quality and brand voice
  • Adapt writing style and tone to suit different platforms and audience segments
  • Meet deadlines
  • Incorporate feedback from stakeholders and refine content through revision cycles
  • Stay current with industry developments and emerging content trends


Required Qualifications

  • 0-3 years of experience writing B2B content, preferably in Consulting Industry
  • Proven portfolio demonstrating published blogs, articles, and thought leadership content
  • Exceptional writing, editing, and proofreading skills
  • Strong research abilities and capacity to quickly grasp complex topics
  • Understanding of B2B buyer journeys and content marketing principles
  • Knowledge of SEO best practices and content optimization
  • Ability to work independently and manage time effectively
  • Bachelor's degree in English, Journalism, Communications, Marketing, or related field


Preferred Qualifications

  • Experience writing for C-suite and senior executive audiences
  • Familiarity with content management systems (WordPress, HubSpot, etc.)
  • Understanding of consulting landscape
  • Experience with LinkedIn publishing and social media content
  • Background in journalism or professional media writing


Skills & Competencies

  • Strategic thinking and ability to align content with business objectives
  • Collaborative mindset and excellent communication skills
  • Attention to detail and commitment to quality
  • Adaptability to different voices, styles, and formats
  • Curiosity and continuous learning orientation


khyati.gautam@inductusgroup.com

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