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AVP Market /Campaign Analytics - US MNC (Analytics)

AVP Market /Campaign Analytics - US MNC (Analytics)

Aspyra Hr Services

8 - 13 years

|

35 - 55 Lacs

Gurugram Bengaluru

Posted:1 week ago| Platform:

Apply

Skills Required

Retail Analytics Marketing Strategy Retail Banking Market Mix Modelling Regression Marketing Campaigns Campaigns Marketing Mix Marketing Analytics Mmm Modeling Analytics SQL Campaign Development Campaign Analytics Campaign Strategy Campaign Management Cpg Python

Work Mode

Hybrid

Job Type

Full Time

Job Description

Job Title: Marketing Analytics/Campaign Analytics/Market Mix Modeling

About the Role:

Key Responsibilities:

Market Mix Modeling (MMM):
Develop, implement, and maintain Market Mix Models to assess the impact of various marketing activities on sales and ROI, optimizing future marketing investments.
Campaign Analytics:
Analyze the performance of marketing campaigns across multiple channels, identify key success drivers, and provide actionable insights to improve campaign effectiveness.
Data Analysis & Reporting:
Gather, clean, and analyze large datasets from various sources. Create dashboards and reports to clearly communicate insights with key stakeholders, enabling data-driven decision-making.

Skills Required:

Proficiency in
SQL
and
Python
for data manipulation and analysis
Strong analytical skills with experience in statistical modeling

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