AVP - Digital Marketing, Digital Platform (lending)

Job Purpose:

We are looking for a seasoned Associate Vice President (AVP) of New Customer acquisition to take complete ownership of our digital customer acquisition framework. The ideal candidate is a commercially astute, data-obsessed leader who will architect and operate the engine that powers DMI's growth in the competitive digital lending space. You will hold the P&L for all digital channels and own our ambitious growth targets

Principal Accountabilities:

• Architect & Execute new customer acquisition strategy: Develop and implement robust, full-funnel paid marketing strategies aligned with our ambitious goals for loan disbursal, customer acquisition, and profitability.
• Champion a Data-Driven Culture: Ideate and lead cross-functional efforts to reduce CAC and increase user retention by testing creatives, landing pages, and user journeys.
• Set up, track, and optimize campaigns using GA4, Firebase, MMP platforms.
• Campaign Ideation and Execution: Build compelling, creative, relatable ideas that people notice and click. Lead and build a team of skilled marketers, fostering a culture of innovation, customer obsession, and relentless optimization.
• Innovate & Stay Ahead: Pioneer new acquisition programs and champion a test-and-learn culture to unlock new growth opportunities.

Qualifications

Minimum Qualification required: Graduate

Qualifications preferred: MBA in marketing

Work Experience

• 7-10+ years in marketing, with a minimum of 4 years in a leadership role focused on performance marketing and customer acquisition.
• Prior experience scaling a D2C, FinTech, or digital lending brand is required.
• Demonstrated track record of managing and profitably scaling large monthly ad spends (e.g ₹50 Lakhs and above).

Skills & Proficiencies

• Deep, hands-on expertise in performance marketing platforms, particularly Meta Ads Manager and Google Ads.
• Strong command of data interpretation, attribution models, and reporting tools like GA4.
• Strategic mindset with proven execution speed and the ability to operate independently.
• Proven experience in building and mentoring high-performing marketing teams.
• Excellent communication and stakeholder management skills, with the ability to present insights clearly to senior leadership.