Associate Vice President

As an Associate Vice President (AVP) at Digital ROI, your role will involve leading the Ad Operations and Client Growth function, focusing on driving measurable business outcomes, building strong client relationships, and leading strategic initiatives. You will collaborate with cross-functional teams to deliver exceptional results. **Key Responsibilities:** - **Ad Operations Leadership** - Oversee planning, execution, optimization, and reporting of digital marketing campaigns. - Establish scalable ad ops processes, QA systems, and performance benchmarks. - Ensure campaign delivery meets performance KPIs and quality standards. - Mentor and upskill the ad operations team on tools, analytics, and best practices. - **Client Growth & Retention** - Own client growth targets and drive long-term revenue expansion. - Identify upsell and cross-sell opportunities across various services. - Build strong client relationships through strategic guidance and proactive performance insights. - Implement retention strategies based on client health metrics. - **Strategic Initiatives & Leadership Collaboration** - Define and execute growth strategies in collaboration with senior leadership. - Influence product roadmap and pilot new solutions based on client feedback. - Develop integrated campaigns and value propositions in partnership with creative teams. - Drive internal projects such as process automation and new service development. - **Data, Reporting & Insights** - Ensure data accuracy and provide actionable reporting for all accounts. - Present performance dashboards and insights to internal leadership and key clients. - Utilize analytics to identify trends, forecast growth opportunities, and make data-driven decisions. **Qualifications Required:** - 7+ years of experience in digital marketing, performance marketing, or ad operations. - Minimum 2 years of experience working directly with leadership teams or in a management/mentorship role. - Strong understanding of Google Ads, Meta Ads, CRM platforms, and automation tools. - Proven ability to scale accounts, drive retention, and manage multi-million-rupee portfolios. - Experience in leading cross-functional teams and driving strategic initiatives. - Excellent communication, stakeholder management, and problem-solving skills. - Highly data-driven with strong analytical and decision-making capabilities. In this role, you will have the opportunity to work directly with leadership, influence organization-wide strategy, and be part of a collaborative culture that values learning, ownership, and innovation. The compensation offered for this position is 1520 LPA.,