Associate/ Sr Associate - Digital Marketing

At Media.net, we are looking to beef up our Media buying and planning to join our diverse global team and drive the core focus on leading the strategy & Growth.

Core Responsibilities

• Plan, manage, and optimize paid media campaigns across Facebook Ads (Meta Business Suite) and Google Ads (Search, Display, YouTube).
• Manage campaign budgets, pacing, and bid strategies to maximize return on ad spend (ROAS).
• Leverage data from Facebook, Google, and internal tools to scale, refine, and enhance the performance of paid media campaigns.
• Monitor and analyze campaign performance metrics (e.g., CPA, ROAS, CTR, CPC) and deliver actionable insights to improve performance.
• Coordinate with tracking and analytics teams to ensure proper campaign attribution and pixel implementation.
• Conduct market research to effectively target and scale user acquisition efforts.
• Collaborate with our cutting-edge AI tools to craft high-performing ad creatives that drive results.
• Generate regular performance reports, presenting key insights and recommendations to stakeholders.
• Stay updated on platform changes, new ad formats, and industry best practices.

Skills & Experience Needed

• At least 3 years of running ROAS focused digital campaigns on Facebook and/or Google ads with a proven track record of driving growth.
• Proven track record of managing large monthly ad budgets and delivering strong performance results.
• Prior experience of working on campaigns for US, UK, and Canada markets is a plus.
• Proficiency in analytics and ad platforms: Google Ads Manager, Meta Ads Manager, Google Analytics, Google Tag Manager.
• Analytical mindset with strong Excel/Google Sheets skills for reporting and data analysis.
• Excellent communication and teamwork skills.
• Ability to manage multiple campaigns simultaneously and meet tight deadlines.
• Facebook Blueprint or Google Ads certification is a plus.

#DigitalMarketing #MetaAds #GoogleAds #Mediabuying #Performance Marketing #A/Btesting #campaignmanagement #CPA #CPC #CTR #GoogleAnalytics