Associate Relationship Manager-MEL

As an Associate Relationship Manager-Micro Enterprise Loan (MEL) in the Rural Banking department, your primary objective is to deepen relationships with Rural Banking accounts and provide exceptional service to customers. Your responsibilities include supporting the Relationship Manager in identifying business owners and entrepreneurs in the designated catchment area, assessing their business loan requirements, driving client acquisition, building customer relationships, and contributing to the achievement of organizational goals. Key Responsibilities: - Manage zoning activity to identify household needs in allocated villages and areas. - Conduct end-user checks post loan disbursal to meet monthly and annual group loan booking targets. - Assess client needs, explore cross-selling opportunities, and generate new revenue streams based on customer lifestyle and requirements. - Promote liabilities business in Rural markets by generating leads and opening accounts as per customer needs. - Meet individual and branch sales targets through new business sales, referrals, and account retention. - Encourage customers to adopt online banking for a seamless banking experience. - Ensure high collections efficiency through discipline and proactive measures. - Oversee accurate documentation of loans and saving accounts, coordinating with operations officers for timely data entry. - Uphold compliance with bank regulations and standards. - Conduct field audits and customer verifications to maintain account quality. - Stay updated on market trends, competitor practices, and recommend process improvements for enhanced service quality. - Support the implementation of livelihood advancement and community development initiatives. Qualifications Required: - Graduation in BA, BCom, BSc, BBA, BCA, BE, BTech, or any other relevant field. - 0 to 1 year of experience in branch banking. No additional details about the company were provided in the job description.,