Associate Relationship Manager-Liabilities

Job Requirements

Associate Relationship Manager – Liabilities

Rural Banking

Primary Responsibilities

• Conduct area mapping within the catchment and maintain accurate and timely daily activity/sales reports.
• Generate a wish list of potential customers through cold calling and promotional activities to increase awareness of the bank and its products.
• Ensure completion of account opening formalities with strict adherence to KYC norms, including mandatory field verification.
• Promote multiple product adoption during account opening (e.g., mobile banking, net banking, recurring deposit/fixed deposit activation).
• Drive account activation and maintain account health consistently.
• Deliver superior customer service to increase wallet share and customer satisfaction.
• Resolve customer queries and issues promptly and effectively.
• Assess client needs and generate new revenue streams through cross-selling based on lifestyle, risk profile, and financial requirements.
• Ensure compliance with all bank policies and regulatory requirements.
  

• Recommend process improvements to enhance service efficiency and quality across the branch network.
• Support the implementation of livelihood advancement and community development initiatives.
  

• Graduate in any discipline (e.g., BA, BCom, BBA, BSc, BTech, BE).
  

Experience

• Minimum1yearsof relevant experience in branch banking.
  

• Strong communication and interpersonal skills.
• Customer-centric approach with a focus on relationship building.
• Good understanding of banking products and services.
• Ability to assess customer needs and offer appropriate solutions.
• High attention to detail and compliance orientation.
• Proactive and self-motivated with a willingness to work in rural markets.
• Ability to conduct field verifications and engage in promotional activities.