Job
Description
Job Description: We are seeking a creative Social Media Copywriter to develop engaging, on-brand content for our social media platforms (Instagram, LinkedIn, Twitter, Facebook, and Reddit). You will manage the social media calendar, develop strategy, craft compelling copy for campaigns, and collaborate with cross-functional teams. Your work will help grow our brand on social media, shape our brand’s voice, and ensure alignment with audience interests and industry developments. Roles & Responsibilities: ● Develop and oversee a comprehensive social media strategy, and maintain a detailed social media calendar for all platforms. ● Create and curate engaging social content to promote new and existing content across channels. ● Ideation and execution of moment marketing and topical campaigns, driving brand engagement. ● Collaborate closely with design and video teams to produce high-quality graphics, GIFs, and videos that align with brand guidelines and messaging. ● Monitor and analyze social media trends and competitor activities, providing strategic insights to enhance our presence. ● Respond creatively to user comments and engagement, while coordinating with the ORM team on feedback and complaints across all social channels. ● Repurpose existing content (blogs, videos and infographics) into channel-specific microcontent to maximize reach and engagement. ● Stay updated on industry trends and developments in social media and digital marketing to ensure best practices are implemented. ● Prepare and present social media reports on a weekly and monthly basis, highlighting key insights and recommendations. Preferred skills & Qualifications: ● Bachelor’s degree/Masters in Mass Communication, Journalism, Advertising, Marketing, or a related field. ● Proven experience in social media growth and management, along with a strong portfolio. ● Passion for creating innovative social-first content, with the ability to think strategically while executing tactically. ● Excellent content writing and verbal communication skills. ● Strong understanding of social media marketing best practices, including content management, brand voice, and buyer personas. Show more Show less
