Associate Manager II- Social Media Copywriter

Associate Manager II - Social Media Copywriter

Location: Bangalore

About the Team

The Marketing and Growth team at Navi drives user acquisition and retention by building a strong brand presence and executing data-driven campaigns. They work cross-functionally with business, product, and analytics teams to expand the customer base and increase revenue. The team drives growth through targeted messaging, performance marketing, strategic partnerships, effective use of social media, impactful brand campaigns, and storytelling to build loyalty.

About the Role

This role offers an exciting opportunity to shape and elevate brand communication by crafting compelling narratives that resonate with customers. It sits at the intersection of creativity and strategy, contributing directly to the digital customer experience while aligning with broader business goals. Ideal for someone passionate about storytelling and brand voice, the role is central to driving impactful content across multiple touchpoints in a fast-paced, collaborative environment.

What We Expect From You

• Interpretive Excellence:

  Thoroughly understand copywriting briefs to accurately grasp project requirements.

  Craft, edit,

  and meticulously

  proofread

  captivating

  content

  that captures attention, all while maintaining a distinctive voice.

• Strategic Collaboration:

  Engage effectively with a diverse array of

  internal

  and

  external stakeholders.

  Transform intricate insights into straightforward and captivating communication that resonates. All of this is accomplished within specified timeframes.

• Content Planning:

  Develop a comprehensive

  content calendar

  designed for seamless implementation across various channels. Ensure

  strategic

  alignment and

  efficient utilization

  of resources.

• Deliverables Management:

  Successfully create and deliver

  promotional

  and

  seasonal assets, catering

  to multiple verticals. These assets should effectively communicate our message and values.

• Insight Integration:

  Utilize

  consumer insights

  and

  glean knowledge

  from customer pain points. This approach will help enhance digital Customer Experience (CX) across our app and website, contributing to iterative improvements.

• Consistency Advocate:

  Uphold a consistent experience across all published content. Maintain

  uniformity

  not only in tone of voice but also from a

  visual standpoint.

• Data-Driven Insights:

  Employ data from diverse channels to identify key

  engagement points

  and extract valuable insights. These insights will guide

  strategic decisions

  and

  content optimizations.

• Agency Collaboration:

  Partner seamlessly with external agencies to guarantee timely

  deliverable

  s of

  content and creatives.

  Effective collaboration will ensure the alignment of our vision and objectives.

Must Haves

• 4–7 years of experience as a social media copywriter/content writer in a consumer-focused business or agency background.
• Expertise in crafting engaging, platform-specific content for Instagram, YouTube, Twitter, and LinkedIn.
• Analytical mindset to track content performance, refine strategies, and deliver measurable engagement and growth.
• Up-to-date with social media trends, pop culture, and moment marketing, with the ability to evaluate and expand platform strategies as needed.
• Experience collaborating on multi-channel campaigns with cross-functional teams.
• Understanding of visuals to effectively complement copy.
• Strong interpersonal, management, and stakeholder-handling skills, with a strong bias for action.

Qualification:

• Experience in creating financial content is a plus but not mandatory.
• Graduate or postgraduate in any discipline.
• Comfortable being the face and presenter in videos, with the ability to communicate complex ideas effectively and engagingly.

Inside Navi

We are shaping the future of financial services for a billion Indians through products that are simple, accessible, and affordable. From Personal & Home Loans to UPI, Insurance, Mutual Funds, and Gold — we’re building tech-first solutions that work at scale, with a strong customer-first approach.

Sachin Bansal & Ankit Agarwal

Our Culture

The Navi DNA

Ambition. Perseverance. Self-awareness. Ownership. Integrity.

We’re looking for people who dream big when it comes to innovation. At Navi, you’ll be empowered with the right mechanisms to work in a dynamic team that builds and improves innovative solutions. If you’re driven to deliver real value to customers, no matter the challenge, this is the place for you.

We chase excellence by uplifting each other—and that starts with every one of us.

Why You'll Thrive at Navi

At Navi, it’s about how you think, build, and grow. You’ll thrive here if:

• You’re impact-driven :

  You take ownership, build boldly, and care about making a real difference.

• You strive for excellence :

  Good isn’t good enough. You bring focus, precision, and a passion for quality.

• You embrace change :

  You adapt quickly, move fast, and always put the customer first.