Associate Lead - Marketing

Job Description

Position Details: Associate Lead Marketing (277) Location: Chennai, Tamil nadu Openings: 1 Salary Range: Description: Job Title: Associate Lead - Marketing Location: Chennai Experience Level: 2-3 Years Job Type: Full-Time About the Company Ignitho Inc. is a fast-growing AI and data engineering services company with a global footprint, including offices in the US, UK, India, and Costa Rica. We partner with leading enterprises and Fortune 500 companies to deliver high-impact Data and AI solutions. We are a certified partner of Microsoft, DOMO, and H2O.ai, and have earned analyst mentions from ISG, HFS, and TechMarketView a testament to our market credibility and innovation. Key Responsibilities Develop and execute data-driven marketing strategies aligned with business goals in the B2B IT and AI services domain Own and optimize go-to-market (GTM) plans for service offerings and campaigns Craft messaging, positioning, and value propositions that resonate with CIOs, CDOs, and enterprise decision-makers Drive lead generation through performance marketing, email campaigns, LinkedIn outreach, webinars, and events Leverage strategic partnerships with Microsoft, DOMO, and H2O.ai for co-branded campaigns and thought leadership Build brand credibility using analyst mentions from ISG, HFS & TechMarketView in outreach and positioning Collaborate with Sales to ensure marketing-qualified leads (MQLs) align with business goals Measure and report on campaign performance and ROI, using insights to improve strategy Conduct market and competitor analysis to spot trends, opportunities, and differentiation tactics Requirements Requirements 2 3 years of B2B marketing experience, preferably in IT Services, SaaS, or AI/Data domains Proven track record in digital marketing, lead generation, and campaign execution with measurable impact Strong communication and storytelling abilities; hands-on experience with tools like HubSpot, LinkedIn Ads, and Google Analytics Nice to Have Exposure to global markets such as the US or UK, or experience with enterprise-focused marketing Familiarity with CRM and marketing automation tools Basic understanding of AI/ML and Data Engineering concepts