Associate Director – Marketing - Zee Studios

Who We Are

At Zee Entertainment, we’re more than just a media company – we’re storytellers, culture shapers, and innovators at heart.

Founded in 1992 as India’s first private TV channel, Zee changed how the nation watched entertainment. Today, we’re a global content powerhouse, reaching over 1.3 billion people across 190+ countries with shows, movies, music, and digital experiences that connect deeply with diverse audiences.

Our Vision - To be the world’s leading global content technology company from India, offering entertainment that inspires, empowers, and connects people everywhere.

Our vibe - Bold ideas, creative risks, and building what’s next in entertainment. We’re on a mission to entertain, inform, and empower, driven by our values of inclusivity, innovation, and excellence. Whether it’s designing stories that inspire, creating digital-first experiences, or reimagining how India and the world engage with content – there’s always something exciting happening at Zee.

If you want to be part of a team that believes in owning your ideas, moving fast, and creating impact at scale, Zee is the place for you.

Why This Role Exists :

To lead and execute high-impact marketing strategies for Zee Studios’ film portfolio across languages, driving brand visibility, audience engagement, and box office success. The role demands end-to-end campaign ownership—from planning and creative development to media execution and partnership management—ensuring each release is positioned for maximum reach and resonance in a highly competitive entertainment landscape.

What You’ll Do:

• Develop and execute promotional campaign strategies for Hindi, Punjabi, and Marathi film releases.
• Oversee creative development, digital marketing, social media, and digital PR initiatives.
• Manage outdoor promotions including city tours, events, and installation activations.
• Drive media alliances and buying across TV, print, radio, digital, and OOH.
• Identify brand partnership opportunities and integrate them into campaign plans.
• Conduct market research and gather audience insights to shape campaign direction.
• Coordinate with media and creative agencies; manage timelines and deliverables.
• Plan, track, and monitor campaign budgets; ensure cost-efficiency and adherence.
• Maintain strong relationships with talent, agencies, and other external partners.
• Ensure flawless campaign execution with regular reporting and stakeholder updates.

What We’re Looking For:

• Work Exp.

  10+ Years. in TV/ Film content branding, campaigns, and brand management or experience in a similar role.

• Education Qualification:

  MBA from premier institutes

Perks & Benefits

• Fast-paced, creative environment with high exposure
• Dynamic culture that values innovation and expression
• Opportunity to shape content that reaches millions
• Group medical insurance (self + family)
• Accident and life insurance coverage
• Paid annual leave
• Maternity & paternity leave

Values

• Accountability for Results
• Customer First
• Humility Respect & Integrity
• Innovate & Simplify
• Endeavour for BHAG
• Velocity & Agility
• Embrace Frugality