Associate Director Market Research

NOVARTIS

15 - 20 years

25 - 30 Lacs

hyderabad

Posted:1 hour ago| Platform:

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Skills Required

dtp primary research performance management analytical pharma healthcare market research continuous improvement operations analytics

Work Mode

Work from Office

Job Type

Full Time

Job Description

Collaborate closely with the EH team in a high accountability role, ensuring delivery meets expected outcomes and focus on joint impact
Enhance / improve the ways of working and operational efficiency btw EH and HYD, continue to build capabilities to increase offering and excellence (continue to strengthen the COE) and create strong culture of collaboration, accountability, challenge, excellence, innovation and continuous improvement
Contribute to the development of the Market Research teams vision and priorities based on business needs, Insights and Analytics vision, and input from team members and stakeholders.
Assist in identifying and prioritizing initiatives where Market Research can support internal functions and specific therapeutic areas and help set yearly goals for teams supporting these areas.
Provide data and insights to inform forecast models through opportunity assessment and demand estimation research.
Propose analytical solutions to business questions and problems and suggest new data-driven ideas to enhance decision-making and improve the business.
Coordinate with external vendors to ensure research projects are conducted effectively and that insights meet the needs of specific business partners.
Collaborate with Provider Insights & Analytics and Human Insights & Behaviour Science teams to collect data on key drivers influencing healthcare provider and patient beliefs, behaviours, and barriers to adoption.
Work with the Marketing team to optimize content and positioning, and measure omnichannel direct-to-physician (DTP) and direct-to-consumer (DTC) engagement through message and concept testing.
Implement best practices for market research, including standardized templates for instrument design and ensuring consistency in analysis and insight generation to answer key questions for the IPST, therapeutic area, and functional teams.
Participate in cross-functional collaboration with IPST and therapeutic area portfolio teams, functional teams (e.g., Medical, NPS, Marketing, Market Access), IDS stakeholders (Decision Scientists), and external vendors to support specific research initiatives
Lead a team of MR experts in Hyderabad and drive hiring, onboarding, and coaching team members to build a collaborative, high-performing culture.
Oversee performance management of the teams, including objective setting, regular check-ins, year-end appraisals, and career planning, leveraging GLINT metrics & feedback
Lead efforts to upskill, mentor, and support the professional growth of the team members, ensuring their sustained development and alignment with organizational goals.
Prioritize IDS efforts across inbound requests, foster collaboration and alignment across IDS functions

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