Associate Director Conference & Events Sales

Primary goal to achieve individual catering revenue goals by developing and implementing strategies for selling available space to groups and the local community, specifically the social and wedding market

• Develops catering sales presentation and collateral materials

• Identifies and prioritizes potential local business

• Monitors sales productivity and provides the catering sales staff with ongoing education and coaching

• Provides and distributes regular update reports

• Actively sells and up-sells services to clients; develops customized presentations and negotiates terms of agreement

• Manages inventory control standards in conjunction with the foods and beverage department

Participates in the development and implementation of business strategies for the catering and conference management operations that are aligned with Carlson’s overall mission, vision values and strategies

• Develops and implements strategies for the department

• Monitors status regularly and adjusts strategies as appropriate

• Develops and forecasts the annual budget in conjunction with the Executive Committee

• Develops and implements strategies for catering and conference management operations that support achievement of the hotel’s goals

• Develops and maintains all policies, procedures and quality standards for the banquet department to ensure high quality, cost effective and customer focused operations

Achieves customer service goals for catered functions

• Creates 100% Guest Satisfaction by developing and implementing integrated strategies for each function

• Directs the operation of the banquet department

• Recruits and retains qualified staff; schedules according to forecasted business

• Ensures strong coordination and communications between departments as appropriate, prior to and during an event successfully meeting the expectations of the client and attendees

• Suggests alternative services which will enhance the guest’s experience at the event

• Ensures that hotel has the audio visual support necessary to support the guest’s needs by purchasing and/or renting equipment

• Creates safe environment for guests, employees and community by maintaining hotel in accordance to safety standards and following all local laws and regulations

Develops and implements strategies and practices which support employee engagement

• Recruits and selects qualified candidates

• Determines appropriate staffing levels for events and room/station assignments

• Provides employees with the orientation and training needed to understand expectations and perform job responsibilities

• Communicates performance expectations and provides employees with on-going feedback

• Provides employees with coaching and counseling as needed to achieve performance objectives and reach their fullest potential

Creates 100% guest satisfaction by providing the Yes I Can! experience through performance that demonstrates the standards of genuine hospitality and exceeding guest expectations. Provides employees with the training and resources they need to maximize employee engagement and deliver Yes I Can! service and teamwork

• Communicates and reinforces the vision for Yes I Can! service to employees

• Ensures that employees provide Yes I Can! genuine hospitality and teamwork on an ongoing basis

• Provides Yes I Can! genuine hospitality and teamwork on an ongoing basis

• Seeks opportunities to improve the customer experience by seeking customer feedback and reviewing management reports and developing strategies to improve department and hotel services

• Provides employees with the tools, training and environment they need to deliver Yes I Can! service and teamwork

Adheres to hotel policies and procedures

§ Keeps immediate Manager promptly and fully informed of all problems or unusual matters of significance

§ Maintains a high standard of personal grooming at all times in order to represent the Hotel in the best possible manner, reflecting the public role of the position

§ Develops and participates in hotel promotions as required

§ Be familiar with objectives, strategies, action plans and other marketing related information contained within the Hotel annual business plan.

§ Performs all duties and responsibilities in a timely and efficient manner in accordance with established company policies and procedures to achieve the overall objectives of this position

§ Maintains a favorable working relationship with all other hotel employees to foster and promote a co-operative and harmonious working environment

§ At all times projects a favorable image of the Hotel to the public

Excellent negotiations skills

Excellent creative skills to provide innovative solutions and strong presentation skills

Team Player

Excellent written and oral communication skills