Associate Creative Director (Copy)

About Us

Humour Me is a creative agency that is built for the here and now. We’re a contemporary creative services and content marketing agency with an expertise in driving relevance for our clients and delivering high impact business results. The independently-owned agency was founded in 2012 and has its office in the capital city of the country. Humour Me has been recognised as a global honouree at The Webby Awards and has won over 16 global creative awards for excellence in storytelling, filmmaking, animation and new media disruption.

From brands like Paper Boat, 1 Finance, BigBasket, Duolingo, Arctic Fox, Heads Up For Tails, Xiaomi, Tata 1mg, Dunzo, Airtel to many others, Humour Me has created category inventing work, helping build some of India’s most loved brands.

We are looking for a discerning strategic thinker who will act as a key liaison between our account management/business team and our various creative departments from art, copy to film production. The creative strategist is responsible to drive the daily creative and strategic functions on the account/(s) they are a part of.

ACD- Copy

About Us

Humour Me is a creative agency that is built for the here and now. We’re a contemporary creative services and content marketing agency with an expertise in driving relevance for our clients and delivering high impact business results. The independently-owned agency was founded in 2012 and has its office in the capital city of the country. Humour Me has been recognised as a global honouree at The Webby Awards and has won over 16 global creative awards for excellence in storytelling, filmmaking, animation and new media disruption.

From brands like Paper Boat, 1 Finance, BigBasket, Duolingo, Arctic Fox, Heads Up For Tails, Xiaomi, 1mg, Dunzo, Airtel to many others, Humour Me has created category inventing work, helping build some of India’s most loved brands.

We are seeking an inspired, driven and experienced creative leader to join our team based out of New Delhi. This person would be responsible for leading our creative team, leading the charge on building trust with our existing clients, leading new business pitches for the agency, and growing/training a high-performance creative team.

Roles & Responsibilities

• Plays a key role in driving and shaping creative output across day-to-day work, campaigns, and special projects; capable of guiding a growing creative team while collaborating smoothly with cross-functional partners.
• A digital-first thinker who understands social platforms deeply. Strong instincts in short-form and long-form video content, scripting, writing, and content development.
• Participates actively in high-priority briefings, kick-offs, and strategic discussions, bringing clarity of thought and sharp creative judgment.
• Integrates art, copy, production, and editing considerations into a cohesive creative direction, working closely with specialists across each function.
• Strong understanding of platform behaviour (Instagram, YouTube, X, etc.) and how to build for each environment.
• Leads end-to-end development of creative solutions, independently executing when needed and guiding junior creatives through feedback and direction.
• Provides concept guidance, narrative direction, and thoughtful, constructive critiques that elevate the work.
• Curious and constantly learning; comfortable evolving their approach to match new creative systems, tools, and behaviours.
• Partners closely with the Account Management team to maintain strong client relationships and ensure alignment on briefs, expectations, and deliverables.
• Oversees creative development for key clients, collaborating closely with them and ensuring output stays aligned with their goals and brand voice.
• Ensures work is creatively strong, strategically sound, and meets high internal quality standards.
• Combines creative vision with practical understanding of timelines, workflows, and business realities.

Your Experience

• 6+ years of experience in creative/advertising/digital agencies with a strong digital-first portfolio.
• Portfolio must showcase storytelling across multiple touch points- social, digital content, campaigns, and long-form.
• Demonstrated ability to write scripts, build narratives, and develop platform-native video content end-to-end.
• Experience mentoring and guiding creatives; able to help teams strengthen ideas and execution.
• Deep curiosity about people, culture, and platform trends; naturally builds an empathy-driven, people-centric creative environment.
• Proven ability to build trust with internal teams and external stakeholders.
• Able to think clearly under pressure and arrive at smart, workable, creatively strong solutions quickly.

Competencies

• Execution:

  Prioritises well, delivers consistently, and manages tasks with independence.

• Leadership:

  Motivates and supports the team while maintaining strong self-awareness.

• Empathy:

  Reads people well and creates an inclusive, supportive environment.

• Communication:

  Clear, persuasive, and confident—internally and with clients.

• Strategic Thinking:

  Anticipates outcomes, thinks holistically, and guides decisions with clarity.

• Adaptability:

  Curious, resilient, and agile in a fast-evolving creative landscape.