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ACME SERVICES PRIVATE LIMITED
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Assistant/Associate Manager - CRM

Assistant/Associate Manager - CRM

ACME SERVICES PRIVATE LIMITED

4 - 7 years

1 - 5 Lacs

mumbai

Posted:3 days ago| Platform:

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Skills Required

customer relationship campaigns customer communication retention crm channel sales customer service branding customer care client servicing business development sales customer support marketing client relationship management customer handling

Work Mode

Work from Office

Job Type

Full Time

Job Description

1. Push Contribution to the Site

Improve channel efficiency by optimizing push notifications and CRM campaigns.
Develop new interventions and customer journeys to enhance engagement.
Implement more granular segmentation strategies to target different customer groups effectively.
Experiment with newer formats, including copies, creatives, and templates to boost engagement.

2. Site Property - CRM

Identify opportunities on the site that can be leveraged for CRM channels.
Analyze site performance metrics and provide data-driven recommendations for improvement.
Innovate new trends, ideations, and interventions to enhance CRM and site synergy.
Monitor CRM channel performance and suggest curated pegs, content pages, and optimizations for the site.

3. Stakeholder Management

Foster collaboration between category teams, brands, and internal stakeholders.
Ensure balanced Share of Voice (SOV) across different categories to maintain fairness and effectiveness.

4. Personalization

Deep dive into segmentation to enhance customer cohort health and engagement.
Develop and implement propensity-based models to deliver relevant communication and offers to users.
Conduct experiments on tier-based users and explore vernacular formats for better outreach.
Unlock new Customer Touchpoint (CT) modules for enhanced personalization.

5. Innovation

Explore and implement new templates for customer communication.
Develop interactive creative formats and compelling copies to improve engagement.
Identify and integrate new touchpoints within customer journeys for increased retention and conversion.

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