Assistant Trade Marketing Manager

Role:

Location:

Role Overview

We are looking for an experienced Trade Marketing professional to lead the planning, execution, and evaluation of marketing initiatives for our retail stores and shop-in-shop formats. The role focuses on driving footfalls, enhancing brand visibility, building strong retail partnerships, and delivering impactful store activations with measurable results.

Key Responsibilities

• Design and implement the annual trade marketing strategy and calendar for all stores and SIS formats.
• Identify business development opportunities and create engaging marketing campaigns that connect with local communities.
• Build and strengthen relationships with mall teams, retail partners, and landlords.
• Develop and execute in-store activations and events that drive customer engagement.
• Track and analyze returns on marketing spend, measuring campaign performance and ROI.
• Plan and execute tailored 360-degree marketing initiatives for individual stores.
• Monitor competition activity and identify opportunities for differentiation.
• Negotiate with vendors to secure the best value and partnerships for campaigns.

Experience & Skills Required

• Minimum of 5 years’ marketing experience, preferably in trade marketing with a prestige or luxury retail brand.
• Proven track record in executing store-level marketing and activation campaigns.
• Strong vendor negotiation and stakeholder management skills.
• Ability to analyze campaign performance data and translate it into actionable insights.
• Excellent communication, presentation, and creative thinking abilities.