Assistant Marketing Manager

Your role:

end-to-end business growth and marketing efforts

As Business Support:

• Assisting with P&L analysis:

  Supporting the Category Marketing Manager in understanding revenue and profitability drivers for the business.

• Contributing to business strategy:

  Providing support in the development and execution of business strategies and roadmaps.

• Supporting product initiatives:

  Assisting with market research, pricing analysis, and product development support.

• Executing channel strategies:

  Helping to implement strategies across various channels, including traditional trade, modern trade, e-commerce, and emerging channels.

• Data analysis and reporting:

  Assisting with data analysis to support business operations.

As Marketing Support:

• Marketing plan execution:

  Supporting the implementation of marketing strategies and plans, including ATL/BTL activities and digital campaigns.

• Brand activation support:

  Assisting with brand positioning and communication initiatives.

• Insight gathering:

  Supporting the collection and analysis of consumer insights and value propositions, with a focus on digital trends.

• Portfolio assistance:

  Helping with product portfolio management tasks.

• Local market adaptation:

  Supporting "Local for Local" initiatives and adapting global campaigns for the Indian market.

You're the right fit if:

• 4-8 years of overall work experience

  in marketing, preferably within Consumer Durables, FMCG, or E-commerce sectors.

• Demonstrated understanding of marketing fundamentals

  , with some exposure to ATL, BTL, and digital marketing.

• Experience in assisting with brand or portfolio development

  and activation activities.

• Familiarity with marketing across diverse channels

  , including digital platforms.

• Ability to work effectively within a team

  and provide strong support to senior managers.

• Good communication and interpersonal skills

  , with a willingness to learn and contribute.
• M.B.A. from a premier B-School is desirable