Assistant Manager - Marketing

Job Description

🚀 We're Hiring: Assistant Manager – Marketing (Digital/Performance Marketing) 📍 Location: On-site | Gurgaon, India This is a full-time on-site Digital/Performance Marketer role located in Gurgaon. The Digital Marketer will be responsible for planning, implementing, and managing our digital marketing campaigns and optimizing their conversion through performance marketing techniques. They will be expected to work in collaboration with our agency partners. They will leverage a data-driven approach to develop, execute, and optimize campaigns across all digital channels, driving customer acquisition and growth. All major biddable platforms such as Google Ads, Meta Ads including DV360 experience is a must. 🔧 Key Responsibilities 📈 Plan, execute, and manage digital/performance marketing campaigns on Google , Meta , and other platforms focused on sales and lead generation. 📊 Monitor and analyze key performance metrics to ensure campaign effectiveness and optimal ROAS . 🎯 Develop tailored strategies based on hotel-specific goals and milestones. 💰 Manage significant ad budgets across platforms to maximize returns efficiently. 🔍 Stay current with trends and best practices in performance marketing and marketplace advertising . 🤝 Collaborate with internal teams, agency partners, and hotels to align campaign strategies with larger business goals. 📑 Prepare and present performance reports with actionable insights. 🧠 Strong understanding of Adobe Analytics & Google Analytics is essential. What You Bring 🧪 3–4 years of hands-on experience in digital marketing , especially across PPC, Paid Social, Display , and ideally Programmatic Ads . 📱 Proficiency in tools like Google Analytics, Facebook Ads Manager, Google Ads , etc. 📊 Strong Excel skills — hands-on experience is a must. 🛍️ Experience in digital media buying, planning , and media optimization . 🔄 Understanding of CRO (Conversion Rate Optimization) and LPO (Landing Page Optimization) . 📉 Demonstrated ability to analyze data and apply insights to improve campaign performance. 🗂️ Excellent project and time management skills with the ability to juggle priorities. 🗣️ Strong communication skills and attention to detail. If you're passionate about performance marketing and ready to make a real impact in a fast-paced environment – we’d love to hear from you! 📩 Apply now and share your resume at girish.joshi@fortunehotels.in who might be the perfect fit!