Assistant Manager - Marketing and Communications

Assistant Manager - Marketing and Communications

Key Responsibilities

Hotel Marketing and Advertising:

• Execute the annual marketing plan

  within budget, working closely with the General Manager, Food & Beverage leaders, Operations leaders, Director of Marketing Communications, and cluster marketing and eCommerce teams.

• Partner with Operations, Food & Beverage, and Sales teams

  to launch promotions and campaigns that target in-house guests and drive incremental hotel revenue.

• Act as the liaison

  between the marketing department and advertising agencies for tactical advertising campaign creative and media plans, with a particular focus on Food & Beverage promotions.

• Manage Food & Beverage media schedules

  and ensure prompt settlement of accounts.

• Collaborate with property Revenue Management

  to ensure correct offer loading and verify that advertisement targeting is accurately directed at relevant consumer groups.

• Execute email marketing and display advertising campaigns

  .

• Maintain frequent, active engagement with the Cluster eCommerce Manager

  to ensure alignment, pull-through, and two-way communication regarding the status, performance evaluation, opportunities, and issues related to online programs and initiatives.

• Verify all hotel advertising in digital channels aligns with the brand voice

  .

Social Media Content Management:

• Facilitate social media engagement

  and consistently update content on local digital channels (e.g., hotel website, travel sites).

• Develop and execute promotional campaigns

  for Food & Beverage, weddings, spa, rooms, and conferences through relevant digital and social media channels.

• Engage in proactive online reputation management

  by identifying relevant guest comments (positive or negative) in social media channels and responding appropriately.

Public Relations and Visual Asset Management:

• Develop a comprehensive PR plan quarterly

  alongside the agency and execute it post-sign-off from the General Manager.

• Maintain a comprehensive list of local media contacts

  , with particular emphasis on food critics and bloggers.

• Manage assigned accounts

  as per the media account management system.

• Write and distribute all press releases

  for property events, promotions, and outlets.

• Manage the execution of hotel-sponsored events

  , community/government relations activities, and press promotional activities.

• Support the pull-through of impactful PR strategy and activities

  to drive quality press coverage through media engagement, in alignment with communications objectives.

• Verify that news clippings

  and other online, print, and social media mention reports are completed monthly for property distribution.

• Manage external vendors and media agencies

  ; work with agency partners and the continent PR leader to identify strategic media buys for the hotel(s).

• Surface and vet PR leads

  from the continent PR Leader, identifying the best media to promote the hotel.

• Support the coordination of photography

  for Food & Beverage advertising, collateral, and public relations purposes between the hotel, advertising agency, and regional field marketing teams.

• Manage photo shoots

  for seasonal or festive promotions in partnership with the cluster or area marketing team.

• Act as the central point of contact

  for regionally approved local photographers for food, amenity, and property imagery; coordinate with area or cluster marketing to verify all photography adheres to brand voice.

Direct Marketing and Collateral Development:

• Coordinate and execute Hotel and Food & Beverage printed materials

  .

• Control the quantity and inventory

  of all hotel marketing collateral and verify copies are filed comprehensively.

• Assist in the production of all property, Food & Beverage display, and temporary signage

  in hotel public areas.

• Promote the monthly collection of competitors collateral and publicity

  .

• Manage the execution of Food & Beverage direct marketing activities

  .

• Verify all collateral adheres to brand standard guidelines

  and complies with Brand Standard Audit (BSA).

General Marketing Support:

• Assist in and manage the development, coordination, and execution

  of all communications activities with a strong emphasis on property Food & Beverage promotions and campaigns.

• Help with the publication of the hotel's newsletter(s)

  .

• Support communications duties and functions

  as deemed necessary.

• Assist in the liaison and execution of joint Food & Beverage promotions

  .

• Work with eCommerce

  to verify the Hotel's website and related websites are updated regularly.

• Partner with the Director of Marketing

  to create a marketing plan aligned with the hotel's sales and revenue strategy.

• Provide training and marketing leadership

  , acting as a marketing subject matter expert for General Managers, Sales Leaders and Managers, and Revenue leaders.

• Coordinate with property and above-property eCommerce and Revenue Management teams

  to report the success of property marketing and eCommerce performance.

• Keep abreast of competition

  and their collateral, advertising, and marketing efforts, as well as constantly evolving digital and marketing trends.

Candidate Profile

Education and Experience:

• Required:

  2-year degree from an accredited university in Marketing, Public Relations, Business Administration, or a related major, and

  4 years of experience

  in sales, marketing, digital, or a related professional area. Hospitality marketing or digital advertising agency experience preferred.

OR

• 4-year bachelor's degree

  in Marketing, Public Relations, Business, or a related major;

  2 years of experience

  in sales, marketing, digital, or a related professional area. Hospitality marketing or digital advertising agency experience preferred.