Job
Description
Position Overview: We seek an experienced and proactive Assistant Manager of Marketing & Communications to join our team. This role will oversee marketing team activities, manage digital and brand communication strategies, and drive impactful market research initiatives. Key Responsibilities: Team Leadership & Development Oversee and manage the marketing team to ensure productivity and foster a collaborative, innovative environment. Provide training, mentorship, and guidance to team members, enhancing their skills and effectiveness. Conduct team meetings regularly to assess progress, establish goals, and address challenges. Communications & Digital Marketing Design and execute SEO/SEM strategies to increase brand visibility and website traffic. Conduct keyword research and manage digital content to optimize search engine performance. Lead digital marketing initiatives, including email and WhatsApp campaigns, to connect with the target audience. Manage display advertising campaigns to boost brand recognition across all channels. Brand Strategy & Development Develop and implement brand communication strategies, ensuring cohesive brand messaging across online and offline channels. Oversee brand positioning to strengthen and maintain the companys reputation. Build brand awareness through both organic and paid channels, focusing on consistent messaging and high-impact visuals. Lead Generation & Marketing Tools Manage lead generation through B2B platforms (e.g., IndiaMART) and digital tools like LinkedIn Sales Navigator. Oversee in-house systems such as DSS (Desired Sales System), CDS (Competitive Discount System), and DRS (Dealer Replenishment System) to streamline marketing efforts. Market Research & Analysis Conduct competitor analysis and identify emerging market trends to shape marketing decisions. Prepare and present Management Information System (MIS) reports for senior management, offering insights on industry benchmarks and competitive analysis. Qualifications: MBA in Marketing Management or a related field. 4-5 years of experience in marketing, team management, and digital marketing strategy. Proficiency in digital marketing platforms such as Google Analytics, Facebook Ads Manager, and Meta Business Suite. Strong communication and interpersonal skills, with a strategic, analytical mindset. Tools & Technology Proficiency: Advanced skills in Excel for data management and reporting. Experience with Google AdWords, Google Analytics, Facebook Ads Manager, and Meta Business Suite. Role & responsibilities Preferred candidate profile Perks and benefits
