Assistant Manager - Business Finance

Job Title:

Assistant Manager – Business Finance

Location:

Vikhroli West, Mumbai

Ideal Candidate Profile:

We are looking for

qualified Chartered Accountants (CA)

– this is a mandatory requirement. Both

freshers

and

CAs with 1–2 years of experience

will be considered, especially those who are looking to build their careers in

Financial Planning & Analysis (FP&A)

or

Business Finance

. The ideal candidate should have strong analytical skills, a good grasp of financial concepts, and a proactive approach to collaborating with cross-functional teams.

Role Overview

As an Assistant Manager – Business Finance, you will play a pivotal role in driving revenue growth, optimizing costs, and managing financial resources. This position requires close collaboration with various teams to develop and execute financial strategies, as well as analyze key performance indicators (KPIs) to support business decisions.

Key Responsibilities

Financial Planning & Analysis (FP&A):

• Develop and manage budgets and forecasts for different business units.
• Analyze variances between actuals and budgets; identify trends and provide actionable insights.
• Support strategic planning with scenario modeling
  

Revenue & Cost Analysis

• Track and evaluate revenue streams (e.g., direct sales, subscription, advertising).
• Analyze cost drivers including customer acquisition cost (CAC), fulfillment, logistics, and returns.
• Ensure unit economics and contribution margins are healthy.
  

Business Partnering

• Collaborate with marketing, operations, product, and tech teams to provide financial insights.
• Help non-financial teams understand the financial implications of their initiatives.
  

KPI Reporting & Dashboards

• Develop and maintain financial dashboards and key performance indicators (KPIs), such as:-
• Gross merchandise value (GMV)
• Average order value (AOV)
• Return on ad spend (ROAS)
• Customer lifetime value (CLTV)
  

About Company

Founded in 2011, Purplle has emerged as one of India’s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.In 2022, Purplle achieved unicorn status, becoming India’s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India’s booming beauty landscape, revolutionizing the way the nation experiences beauty.