Assistant Manager - Brand Solutions

Assistant Manager – Brand Solutions

Position Specification

Education

Experience

Key Responsibilities

Brand Solutions & Strategy

• Understand client briefs, industry dynamics, and brand needs to develop compelling sponsorships and brand integration opportunities.
• Ideate innovative in-show branding, on-air integrations, AFPs, branded content capsules, and property-led solutions aligned with programming.
• Translate brand objectives into tailored TV content solutions, while staying aligned with Sony’s channel tone and positioning.
• Identify brand fit across fiction/non-fiction, reality shows, events, and sports programming.

Client & Sales Collaboration

• Work closely with the Linear Ad Sales team to support business pitches and drive monetization through customized content solutions.
• Participate in client meetings and agency discussions to articulate creative solutions and properties.
• Build and present high-impact sales pitches and integration decks.

Execution & Delivery

• Own the post-sale implementation of brand integrations: content alignment, internal stakeholder coordination (programming, marketing, legal, creative, graphics, and operations).
• Ensure timely and quality delivery of all value additions committed to clients.
• Manage QC, client servicing, and reporting for branded content and integrations.

Role Expectations

• Strong creative thinking and storytelling skills with the ability to visualize brand integrations within content.
• Expertise in building high-quality presentations and proposals (MS PowerPoint and Word proficiency is a must).
• Experience with both entertainment and sports content will be a plus.
• Ability to work under tight timelines and across cross-functional teams.
• Understanding of rights usage, talent deliverables, and brand safety guidelines for TV.

Why Join Us?

Sony Pictures Networks is home to some of India’s most iconic TV brands across General Entertainment, Movies, Kids, and Sports. Our award-winning legacy is driven by creativity, innovation, and a passion for delivering beyond the ordinary.

"Bring Your Own Self"

• Great Place to Work Certified

  – consistently ranked for 5+ years

• Hall of Fame

  – Working Mother & Avtar Best Companies for Women in India

• ET Human Capital Awards 2021

  – Winner across multiple categories

• Brandon Hall HCM Excellence Awards

  – Recognized for outstanding learning practices

telling stories beyond the ordinary