Assistant Manager - Ad-Operation (Mobile)

Job Overview

Key Responsibilities

• Campaign Management: Set up, monitor, and optimize mobile advertising campaigns on platforms such as Trackier, Affise, Appsflyer, Branch, and more.
• Daily Operations: Manage day-to-day ad campaign operations, including tracking URL generation, creative testing, and troubleshooting delivery issues.
• Coordination: Coordinate with publishers/affiliates and internal teams to ensure smooth campaign execution and timely delivery.
• Performance Analysis: Monitor key performance indicators (KPIs) like CTR, CVR, ROI, and retention, ensuring that performance targets are met.
• Reporting: Generate and analyze daily and weekly reports, providing actionable insights for campaign optimization.
• Documentation: Maintain accurate documentation of campaign setup, targeting details, and performance logs.
• Technical Support: Assist in managing SDK integrations and postback setup between advertiser and publisher tracking systems.
  

Required Skills & Qualifications

• Bachelor’s degree in a relevant field.
• 2 years of experience in mobile ad operations, digital marketing, or affiliate campaign management.
• Strong understanding of mobile tracking platforms (e.g., Appsflyer, Branch, Kochava, Adjust).
• Hands-on experience with affiliate marketing platforms (e.g., Trackier, Affise, Everflow).
• Strong analytical skills and proficiency in Excel/Google Sheets.
• Excellent communication and coordination skills, with the ability to work effectively with multiple teams.
• Ability to handle multiple campaigns and thrive in a fast-paced, dynamic environment.
  

Good To Have

• Experience with various campaign models, including CPI, CPA, CPL, and CPM.
• Familiarity with attribution models and fraud detection tools.
• Basic understanding of programmatic and Real-Time Bidding (RTB) platforms.