Assistant Manager-Activation Sales (Raipur)

Job Summary:

Key Responsibilities:

1. Sales & Revenue Generation

• Identify and close business opportunities for

  on-ground activations

  and

  integrated campaigns

  (Radio + Events + Digital).
• Create customized activation-led solutions for brands across sectors.
• Achieve monthly/quarterly revenue targets for activation vertical.
• Upsell activations to existing radio airtime clients.

2. Client Engagement & Solutioning

• Understand client briefs, marketing objectives, and pain points.
• Ideate and propose

  innovative, ROI-driven brand experiences

  .
• Present activation concepts and proposals confidently.
• Partner with creative, programming, and digital teams to build integrated pitches.

3. Execution Coordination

• Liaise with activation & event production teams for smooth execution.
• Ensure client expectations are met during on-ground campaigns.
• Manage vendor relationships, logistics, and permissions (as needed).

4. Post-Activation Reporting

• Ensure documentation of campaign performance (photos, videos, metrics).
• Share

  post-event reports

  and effectiveness reports with clients.
• Ensure timely billing and payment follow-ups.

Key Skills Required:

• Strong understanding of

  brand activations

  ,

  BTL

  , and

  experiential marketing

  .
• Experience in

  media sales

  ,

  event sales

  , or

  solutions selling

  preferred.
• Excellent presentation & communication skills.
• Creative thinking and understanding of consumer behavior.
• Negotiation and relationship-building skills.
• Ability to manage multiple projects simultaneously.

Qualifications:

• Graduate or Postgraduate.
• 26 years experience in activation/event sales or media sales (radio/OOH/digital/event companies).

Preferred Experience:

• Prior experience in

  FM Radio industry

  is a plus.
• Existing client relationships in FMCG, Auto, Retail, BFSI, and E-commerce sectors.
• Proven track record of closing activation deals of varying scales.

KPIs / Success Metrics:

• Activation revenue generated (monthly/quarterly).
• Number of clients closed for activation solutions.
• Client retention and repeat business.
• Campaign execution quality & client satisfaction.
• Contribution to total station revenue through 360 campaigns.