Assistant General Manager - Digital Marketing

Key Responsibilities:

• Lead the overall digital marketing strategy covering performance marketing, SEO,

content, branding, and automation.

• Plan, develop, and implement 360° marketing campaigns across Google, Meta

(Facebook, Instagram), YouTube, and other platforms.

• Manage and optimize paid ad campaigns (PPC, Display, Retargeting, etc.) to

maximize ROI.

• Oversee content strategy and ensure alignment across all digital touchpoints.

• Conduct data analysis and performance tracking using tools like Google Analytics,

Search Console, Meta Business Manager, etc.

• Collaborate with cross-functional teams including design, product, tech, and sales to

meet marketing objectives.

• Monitor market trends, competitor strategies, and customer insights to refine

marketing plans.

• Build and manage internal teams and agency/vendor relationships.

• Execute regular A/B testing and conversion optimization initiatives.

• Drive lead generation, engagement, and brand growth metrics.

Required Skills & Qualifications:

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.

• Minimum 5 years of experience in digital marketing with a proven record of

successful campaign execution.

• Strong knowledge of all major digital marketing platforms and tools (Google Ads,

Facebook Ads Manager, SEO tools, CRM systems, etc.).

• Generalist approach with hands-on knowledge of SEO, SEM, content, analytics, and

brand marketing.

• Excellent analytical, project management, and communication skills.

• Ability to lead teams and multi-task in a fast-paced environment.

Preferred:

• Experience in ed-tech, healthcare, or consumer tech industries.

• Google Ads, Meta Blueprint, or HubSpot certifications are a plus.

Job Type: Full-time

Pay: ₹1,500,000.00 - ₹1,800,000.00 per year

Benefits:

• Health insurance
• Provident Fund

Work Location: In person

Application Deadline: 31/08/2025
Expected Start Date: 18/08/2025