Assistant Director of Communications

SRM University, AP

10 years

0 Lacs

mangalagiri andhra pradesh india

Posted:1 week ago| Platform:

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Skills Required

marketing strategy branding research seo content ux ui cms storytelling engagement strategies report analytics hotjar crm ai drive management certifications planning ads analysis

Work Mode

On-site

Job Type

Full Time

Job Description

Job Responsibilities:

Develop and execute an integrated digital marketing strategy aligned with university goals (enrolment, branding, research visibility, etc.).
Oversee the overall brand initiatives and ensure better brand recall value in the digital space.
Lead SEO strategy and implementation to improve organic visibility and search rankings.
Oversee content strategy for digital channels, ensuring alignment with brand voice and goals.
Partner with admissions, communications, alumni relations, and academic units to deliver cohesive digital experiences.
Lead and manage a team of digital marketers, content creators, and external agencies.
Oversee university website performance, UX/UI, and CMS operations.
Guide social media storytelling, community engagement, and influencer outreach.
Develop and execute a robust PR and media strategy for university.
Monitor media trends and adapt strategies accordingly.
Establish KPIs and dashboards to track and report campaign effectiveness.
Use tools like Google Analytics, Tag Manager, Hotjar, and CRM platforms and AI tools to drive insights.

Qualifications, Experience & Skills:

Over 10 years of relevant experience; experience in the education industry is a plus.
Postgraduate qualification in Management or Mass Media with Certifications in Digital Marketing.
In depth knowledge of aspects of communications like Digital Marketing, Media marketing, Content marketing, web management and social media.
Expertise in Digital Marketing, digital planning, Google ads, FB ads and other digital marketing tools.
Expertise in SEO and SEM.
Expertise in keyword analysis and digital marketing strategies.
Good idea of the Education sector marketing challenges and lead generation, lead nurturing and conversion process.
Able to analyse and strategize the CRM data.

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