Assistant Director of Communications

As a Digital Marketing Manager at our university, you will play a crucial role in developing and executing an integrated digital marketing strategy to achieve university goals such as enrolment, branding, and research visibility. Your responsibilities will include: - Developing and executing an integrated digital marketing strategy aligned with university goals - Overseeing brand initiatives to ensure better brand recall value in the digital space - Leading SEO strategy and implementation to improve organic visibility and search rankings - Overseeing content strategy for digital channels, ensuring alignment with brand voice and goals - Partnering with various university departments to deliver cohesive digital experiences - Leading and managing a team of digital marketers, content creators, and external agencies - Overseeing university website performance, UX/UI, and CMS operations - Guiding social media storytelling, community engagement, and influencer outreach - Developing and executing a robust PR and media strategy for the university - Monitoring media trends and adapting strategies accordingly - Establishing KPIs and dashboards to track and report campaign effectiveness - Utilizing tools like Google Analytics, Tag Manager, Hotjar, and CRM platforms to drive insights Qualifications, Experience & Skills required for this role: - Over 10 years of relevant experience, with experience in the education industry being a plus - Postgraduate qualification in Management or Mass Media with Certifications in Digital Marketing - In-depth knowledge of communications aspects like Digital Marketing, Media Marketing, Content Marketing, Web Management, and Social Media - Expertise in Digital Marketing, digital planning, Google Ads, FB Ads, and other digital marketing tools - Expertise in SEO and SEM, including keyword analysis and digital marketing strategies - Understanding of the education sector marketing challenges and lead generation processes - Ability to analyze and strategize CRM data Join us and be a part of our dynamic team where your experience and skills in digital marketing will make a significant impact on our university's online presence and success.,