Assistant Area Manager

Position:

Department:

Key Roles:

1. Sales Growth & Target Achievement

• Drive primary and secondary sales to achieve monthly, quarterly, and annual sales targets.
  
• Identify growth opportunities and ensure consistent market share improvement.
  
• Monitor performance of distributors, dealers, and retailers across the assigned area.
  

2. Channel Development & Management

• Appoint and manage distributors, dealers, and sub-dealers as per business strategy.
  
• Ensure proper product availability and inventory management at channel points.
  
• Build strong business relationships with trade partners through regular engagement and support.
  

3. Market Expansion & Coverage

• Expand the dealer network in untapped markets and increase product penetration.
  
• Conduct market mapping and identify new business opportunities in key towns and markets.
  
• Work on new product introductions and ensure effective placement and visibility.
  

4. Customer Relationship & Service

• Maintain regular interaction with key dealers, retailers, and influencers (carpenters, architects, contractors).
  
• Address channel issues promptly to ensure customer satisfaction.
  
• Organize trade meets, influencer programs, and loyalty activities to strengthen brand preference.
  

5. Team Management (if applicable)

• Guide, train, and motivate sales representatives / field executives under the area.
  
• Review team performance and ensure adherence to company processes and reporting norms.
  

6. Sales Operations & Reporting

• Ensure accurate reporting of daily sales activities, market feedback, and competitor movements.
  
• Manage credit control and ensure timely payment collections from distributors.
  
• Monitor pricing, schemes, and dealer claims within company guidelines.

Key Skills Required:

• Strong knowledge of

  trade channel sales

  and distribution management
• Good relationship-building and negotiation skills
  
• Analytical mindset with good market acumen
  
• Team leadership and communication abilities