ASM- Secondary sales & Marketing For Steel co--Madurai & Trichy

Position

Location

Vacancy :2

Industry

Role Objective:

To drive secondary sales, distributor/channel partner performance, and retail penetration for the TMT steel brand across assigned territories in Tamil Nadu by building a strong dealer network and ensuring consistent market visibility and demand generation.

Key Responsibilities:

Sales & Distribution

• Achieve monthly, quarterly, and annual secondary sales targets.
  
• Expand dealer, retailer, and sub-dealer network across assigned districts.
  
• Monitor stock movement and ensure timely secondary billing from distributors.
  
• Track competitor pricing, schemes, and market activities and report insights for strategic decisions.
  
• Implement sales promotion schemes and ensure visibility at channel partner points.
  

Channel Management

• Appoint and onboard new dealers/distributors in potential markets.
  
• Conduct regular visits to distributors, retailers, and fabricators to maintain strong business relationships.
  
• Ensure distributor ROI, stock availability, and adherence to company policies.
  
• Resolve channel conflicts and ensure smooth supply chain coordination.
  

Market Development & Branding

• Drive product visibility through branding, hoardings, glow sign boards, and shop branding.
  
• Organize mason/fabricator meets, contractor connect programs, and influencer engagement activities.
  
• Coordinate with marketing team for local promotional campaigns and festival offer rollouts.
  

Team & Reporting

• Guide and monitor Sales Officers / Territory Sales Executives / Business Development Officers.
  
• Daily market visit planning and retail coverage tracking.
  
• Submit MIS reports sales achievement, market intelligence, beat plan coverage, competitor movements, etc.
  

Desired Candidate Profile:

• Experience

  : 510 years in secondary sales of TMT steel / building materials / cement / paints / construction-related products.
• Strong dealer/distributor network knowledge in Tamil Nadu market.
  
• Tamil fluency is

  mandatory

  , with working knowledge of English.
• Good negotiation skills, channel relationship management, and local market knowledge.
  
• Must be willing to travel extensively across assigned territory.
  

Education:

• Any Graduate / MBA (Sales & Marketing preferred).

Compensation: Maximum gross up to 8 LPA with incentives linked to secondary sales performance.

If your experience suits our JD, Pl share your updated resume to applybanyanhr@gmail.com