Art Director

Working days - 5 days (Mon-Fri)

Location - Mumbai

Role Overview

You will conceptualize and execute 360° digital campaigns, own the visual identity across channels, and lead the creation of high-performing digital-first assets for Instagram, YouTube, D2C website, and more.

Key Responsibilities

• Own the visual language of the brand and evolve it to build distinctive, premium, and modern beauty codes

• Design and direct high-quality static and motion creative assets across platforms from product pages to Instagram posts and reels

• Craft clean, minimal, and aspirational visuals that drive both brand love and performance

• Conceptualize and lead 360° digital campaigns, including social-first brand launches, content series, and influencer assets

• Art direct photo and video shoots (products + models), working closely with stylists, photographers, and editors

• Collaborate with performance marketing, brand, and creative partners to deliver integrated visual storytelling

• Translate creative concepts into scroll-stopping content tailored for mobile-first platforms

• Maintain strong alignment with web, product, and packaging teams to ensure brand

consistency

Technical Skills Required

• Expert in Adobe Creative Suite (Photoshop, Illustrator, InDesign)

• Strong layout, typography, and image editing skills

• Proficient in Figma for digital design and UI components

• Familiarity with motion graphics tools: Canva Pro, After Effects (bonus)

• Deep understanding of Instagram, YouTube, and D2C website visual formats

• Proven experience with mobile-first, digital-first thinking

• Ability to produce both quick-turnaround assets and campaign-level creative

Experience Required

• 4–6 years of experience in art direction and graphic design, with at least 2+ years in premium beauty, fashion, or lifestyle D2C brands

• A strong portfolio that showcases your ability to build visually elevated digital campaigns, especially for Instagram and website-first launches

Softer Skills & Collaboration

• Highly collaborative—able to work seamlessly with performance teams, creative partners, and content creators

• Clear communicator who can articulate visual concepts and design thinking

• Open to feedback and iteration; thrives in a fast-moving, high-performance environment

• Detail-obsessed, culturally aware, and passionate about building a global Indian beauty brand