Area Sales Officer – Tata Shaktee & Tata Durashine

Company Description



Rohit & Company is one of the leading distributors of Tata Steel Ltd., with a strong presence across Maharashtra, Gujarat, Telangana, and Andhra Pradesh. With over 90 years of trusted association with Tata Steel and an annual turnover exceeding ₹2,500 crores, the company has built a reputation for reliability, scale, and consistent service excellence. Our group operates through multiple subsidiary companies, catering to a diverse range of steel products and solutions such as HR Sheets, CR Sheets, GP Sheets, Ferro Chrome, TMT Bars, Agricultural Tools & Implements, Pipes & Tubes, Wires, GC Sheets, and Color-Coated Sheets. Bihani Steel Processors offers specialized steel processing solutions. Rohit & Company is dedicated to delivering high-quality steel products to customers across multiple industries, backed by a robust network and an unwavering commitment to service.

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Role Overview

We are seeking a motivated and experienced Area Sales Officer

Key Responsibilities

Sales & Business Development

• Promote and sell Tata Shaktee and Tata Durashine products to dealers, distributors, contractors, and builders.

• Achieve monthly, quarterly, and annual sales targets.
• Identify new business opportunities and expand market reach.

Territory Management

• Manage and grow the assigned territory across Central Gujarat.

• Conduct regular market visits to ensure brand visibility and customer engagement.
• Monitor competitor activities and provide strategic insights.

Channel Partner Engagement

• Onboard and manage channel partners and retail outlets.

• Provide product training and sales support to dealers and distributors.
• Ensure timely order fulfillment and customer satisfaction.

Customer Relationship Management

• Build strong relationships with key stakeholders in the construction and infrastructure sectors.

• Address customer queries and ensure prompt resolution.
• Provide technical guidance on product applications and benefits.

Reporting & Coordination

• Maintain accurate records of sales activities, forecasts, and customer interactions.

• Collaborate with internal teams for logistics, marketing, and finance coordination.
• Share market feedback and performance updates with regional leadership

Qualifications & Skills

• Graduate in Business, Marketing, Civil Engineering, or related field.

• 2–5 years of proven sales experience

  , preferably in

  cement, steel, or roofing solutions

  .
• Strong network within the Central Gujarat construction and dealer community.
• Excellent communication, negotiation, and interpersonal skills.
• Proficiency in CRM tools and MS Office.
• Willingness to travel extensively across the region.