Area Sales Manager

Workwave Global

5 - 10 years

3 - 6 Lacs

Kolkata Pune Bengaluru

Posted:2 hours ago| Platform:

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Skills Required

FMCG Sales MT Modern Trade Gt Sales Channel Sales Wholesale

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Title: Area Sales Manager

Department: Sales

Reporting to: Zonal Sales Manager

Experience: Preferred in FMCG Sales

Qualification: Graduate

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Job Purpose

To drive primary and secondary sales in the assigned area, manage distributor and retail networks, lead a team of Sales Officers, and ensure achievement of sales targets through effective planning and execution.

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Key Responsibilities

Sales Planning & Execution
Develop and implement area-specific sales plans aligned with regional targets
Ensure monthly sales targets are met
Drive secondary sales through retail coverage and merchandising
Team Management
Supervise, train, and motivate Sales Officers/Executives
Conduct regular market visits and joint working with the field team
Distribution Management
Appoint and manage distributors, ensuring efficient inventory and order management
Ensure proper ROI for channel partners
Monitor credit and outstanding balances as per company norms
Market Development & Visibility
Expand retail reach, especially in under-penetrated territories
Implement trade marketing activities and product visibility campaigns
Collect and share market intelligence and competitor activities
Reporting & Analysis
Submit sales reports, forecasts, and competitor updates to management
Use data to identify gaps, opportunities, and corrective actions

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KPIs / Success Metrics

Achievement of sales and distribution targets
Growth in market share and numeric distribution
Distributor ROI and satisfaction
Team performance and productivity

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