Area Sales Manager

Area Sales Manager

Unique Job Role

ASM

Date Last Updated

14/08/2025

Business/Function/Site

Sales

Department

Sales

Direct Reporting To

Managing Director

Functional Area

Sales

Dotted Reporting to

NA

Sub Functional Area

Job ID (filled centrally)

Job Band (filled centrally)

Job Purpose

Frontline sales position responsible for selling/ taking orders from existing outlets as well as finding and opening new outlets and managing the Distributor Sales Representatives

Accountabilities

Key Accountabilities

Sales

• Responsible for territory sales
• Achieve monthly/quarterly/yearly targets set by the Management
• Train the Distributor Sales personnel and drive them for generating more sales
• Present and sell company products to current and potential customers.
• Maximise Productivity: Productive Calls, Range Sales and Sales per Call
• Coordinate with SSO/SO/TSI/SR to accomplish the work required to close sales.

Product

• Communicate new product and service opportunities, special developments, information, or feedback gathered through field activity to MD.
• Up-to-date on Product Knowledge

Distribution(Placement)

• Responsible for covering designated set of Super/Distributor within their defined geography and develop & maintain productive long term relationships with them - Responsible for adding new distributors and super, thereby increasing reach and increasing business thereby increasing depth
• Maintain and expand Customers (outlets) within your assigned Area.
• Super/Distributor Service and Inventory Management

Promotion

• Help the Marketing Team in executing different marketing initiatives

People

• Build and manage relationships with retailer and Whole sale
• Evaluate customers’ needs and build productive long lasting relationships
• Attend meeting, sales events and trainings to keep abreast of the latest developments
• Give Proper training to field on and off the field

Process

• Report and provide feedback to MD
• Handling customer as well as identifying and resolving their concerns.

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Area Sales Manager

Competencies

Competencies

A. Functional Competencies

▪ Must have knowledge of distribution and sales networks, Knowledge of distributors and FMCG route to market

▪ Must have idea about the current trends & customer buying in the FMCG sector

▪ Experience in demand data analysis and interpretation

B. Behavioral Competencies

▪ Strategic Orientation

▪ Performance and Accountability

▪ Execution Focus

▪ Planning and Organizing

▪ Communication & Listening

▪ Flexibility and Adaptability

▪ Mentoring and Coaching

▪ Negotiation

▪ Strategic Orientation

▪ Performance and Accountability

Job Type: Full-time

Pay: ₹50,000.00 - ₹75,000.00 per month

Work Location: In person