Area Sales Manager

To manage and drive both primary and secondary sales in the assigned area by developing and maintaining strong relationships with distributors, retail outlets, and the field sales team. The role is focused on achieving business objectives, ensuring revenue growth, and strengthening market presence through effective planning and execution.

Key Responsibilities:

• Manage and develop distributors, dealers, and retail outlets to ensure strong market presence and effective coverage.
  
• Achieve monthly, quarterly, and annual sales targets for the assigned territory.
  
• Ensure timely billing, stock replenishment, and efficient inventory management at the distributor level.
  
• Establish and maintain strong relationships with all internal and external stakeholders to ensure smooth sales operations, drive consistent business growth, and resolve issues promptly and satisfactorily.
  
• Plan and execute product promotional activities and branding to enhance product visibility and adoption.
  
• Ensure strict adherence to the company's commercial policies, operational processes, and compliance standards.
  
• Lead, train, and motivate the field sales team to enhance productivity and effectiveness.
  
• Allocate sales targets, monitor performance, and conduct regular reviews to ensure goal achievement.
  
• Identify high-potential retail outlets and explore new business growth opportunities to expand market penetration.