Area Sales Manager

We are looking for an energetic, hands-on Sales Executive / Manager to drive market penetration and sales for Camel Beer across Haryana.

This role is ideal for someone who understands the regional alcobev ecosystem and is hungry to build a brand from the ground up.

✅ Key Responsibilities

- Drive on-ground sales for Camel Beer across Haryana.

- Identify & onboard retail outlets (L-12C, L-2BF, etc.), liquor vends & horeca (bars, cafés, restaurants).

- Ensure proper distribution, placement, and visibility across assigned territories.

- Build strong relationships with vendors, store managers & key accounts.

- Track competitor activity, pricing & offers to stay market-sharp.

- Conduct regular market visits & sampling activity to grow demand.

- Monitor stock movement, ensure timely replenishment, and prevent stockouts.

- Support activations, promotions, and in-market campaigns.

- Work closely with distributor teams for billing, collection, and order execution.

Qualifications

1–4 years of experience in beer/alcohol/beverage/FMCG sales — beer experience strongly preferred.

- Strong understanding of Haryana liquor market structure.

- Existing network in retail & horeca is a strong advantage.

- Ability to hustle, negotiate, and build partnerships.

- Ability to travel extensively within Haryana.
- Knowledge of excise framework & processes is a plus.

Job Type: Full-time

Pay: ₹35,747.91 - ₹50,057.76 per month

Work Location: In person