Area Sales Manager -Retail(Building Materials)

Job Title:

Department:

Reporting to:

Job Summary:

Area Sales Manager Retail

Key Responsibilities:

Sales & Business Development

• Achieve monthly, quarterly, and annual sales targets.
  
• Develop and implement retail sales strategies to grow business in the assigned territory.
  
• Identify and onboard new dealers, distributors, and retail partners.
  
• Promote the companys construction chemical products like waterproofing, tile adhesives, sealants, admixtures, grouts, etc.
  

Channel Management

• Strengthen relationships with existing channel partners.
  
• Ensure proper stock levels, visibility, and branding at dealer points.
  
• Handle channel conflict and resolve issues quickly and professionally.
  
• Conduct regular training for channel partners on new products.
  

Market Analysis & Reporting

• Conduct market research to identify new business opportunities and competitor activities.
  
• Provide insights on customer preferences, pricing trends, and market gaps.
  
• Prepare and submit detailed sales reports to management on a regular basis.
  

Customer Engagement

• Work with contractors, masons, and influencers to promote product usage.
  
• Organize mason meets, retailer meets, and local promotional activities.
  
• Provide technical support and product demos when required.
  

Key Requirements:

• Education:

  Graduate in any discipline (preferred: B.Tech Civil / B.Sc. Chemistry / MBA in Marketing).

• Experience:

  48 years of relevant experience in channel sales, preferably in

  construction chemicals, paints, adhesives, or building materials

  .

• Location Expertise:

  Should have good knowledge and experience working in

  Surat and South Gujarat

  markets.

• Skills:

• Strong negotiation and communication skills
  
• Distributor/channel management
  
• Sales planning & forecasting
  
• Basic technical understanding of construction chemicals
  
• Proficiency in MS Office & CRM tools
  

Other Details:

• Travel:

  Extensive local travel within assigned territory

• Languages:

  Fluency in Gujarati, Hindi, and English preferred

WhatsApp CV - 7861874358