Area Sales Manager

Overview

Responsibilities

• Deliver Secondary Value target by developing market in the assigned territory
• Add new outlets which should contribute to achieving annual volume/value targets
• Drive Cooler / rack productivity by planning deployments/redeployments of resources based on Cooler/Rack governance protocols
• Increase the Unique SKU count in the outlet and ensure chilled Product range availability
• Achieve trade spends productivity targets
• Conduct periodic Distributor health check to identify and trouble shoot issues for effective Distributor Management
• Coach CEs through Work *with and One on One & Training
• Monitor progress against the plan in the Weekly Commitment Meetings and Monthly planning meetings , using tools like Execution planner

Qualifications

• MBA from Tier 1, 2+ years' experience in FMCG background.
• Strong Leadership skills, experience managing larger teams
• Towering strength in Sales Operation and a passion for Market Execution
• Strong Inter-personal skills to build strategic wiring with Distributors /Customers
• Customer Centric mentality and approach to conducting business
• Strong Commercial experience ( Sales, GTM, Marketing, Finance)
• Excellent collaboration skills to effectively represent the needs of the territory while partnering with region leaders
• Strong financial skills to drive / evaluate impact of various business levers
• Analytical skills – able to analyse events / data to optimize performance
• Natural inclination to build capability / Be the Head Coach for the unit team
• Well versed in Sales Force Automation