Area Sales Manager - Pan India

Job Title:

Location:

Department:

Reports To:

Role Overview:

The ASE – General Trade (GT) is responsible for driving sales growth, market execution, and distribution excellence within the assigned geography. The role involves leading a team of Sales Officers (SOs), ensuring achievement of both primary and secondary sales targets, and maintaining strong trade relationships across the market.

Key Responsibilities:

• Team Management:

  Lead, motivate, and develop a team of 8–10 Sales Officers to achieve sales and distribution objectives.

• Sales Achievement:

  Ensure attainment of primary and secondary sales targets across the assigned geography.

• Market Execution:

  Drive flawless in-market execution including visibility, merchandising, and planogram adherence.

• Distribution Expansion:

  Strengthen market reach by enhancing numeric and weighted distribution.

• Collections & Hygiene:

  Maintain healthy sales and collection hygiene; ensure adherence to credit policies.

• Trade Relationship Management:

  Build and sustain strong relationships with distributors, retailers, and key trade partners.

• Data & Insights:

  Monitor sales trends, competitor activities, and market dynamics to identify growth opportunities.

• Reporting:

  Provide timely and accurate reports on sales performance, market conditions, and team productivity.

Qualifications & Experience:

• Graduate / Postgraduate in Business, Marketing, or a related field.
• 5–8 years of FMCG sales experience with at least 2–3 years in General Trade channel management.
• Proven experience in handling a team and managing distributors.

Key Skills:

• Strong leadership and people management skills.
• Excellent communication and negotiation abilities.
• Data-driven decision-making and analytical mindset.
• Understanding of FMCG distribution systems and channel dynamics.
• Proficiency in MS Excel and sales reporting tools.

What are we looking for?

• Relevant experience of Modern Trade with Regional Key Accounts
• Powerful leading skills and business orientation
• Customer management skills
• Strong organizational skills
• Good communication and interpersonal skills
• BS degree in Business Administration or relevant field
• Possession of valid drivers license.
• Flexibility regarding remote work, including potential overnight stays in territories.
• Live within territory boundaries.